Outrider Company History

Outrider is a pioneer in the search engine marketing industry. We have been around as long as there has been search, and will be there to guide you through the top trends in this rapidly-evolving industry.

1995:

Real Media is founded* and introduces Open AdStream® technology. 24/7 Media was formed from Petry Interactive, Interactive Imaginations and Katz Millennium Marketing.

1997:

Real Media, now 24/7 Real Media, creates Registration Cookie targeting for nytimes.com and Boolean based Cookie targeting. Also, begins IP based Geographic Targeting in Open AdStream. 24/7 Media is founded.

*For "accounting" purposes, we are 24/7 Media which was founded in 1997.

1998:

24/7 Real Media, then 24/7 Media, goes public as TFSM on the NASDAQ.

2004

24/7 Real Media acquires Australian based Decide Interactive

2006

24/7 Real Media releases Decide DNA v6, the first full localised, double-byte, multi-lingual and multi-currency enabled SEM technology platform

2007

On July 12th, WPP, one of the largest global communications groups, completed its acquisition of 24/7 Real Media.

2008

24/7 Real Media Search division joins Group M and rebrands to Outrider

Today:

As the designated search marketing partner of global media conglomerate WPP and with offices in more than 14 countries, we work with the world's most innovative companies, support the fastest-growing brands and manage the most successful marketing campaigns.

Tomorrow & Years to Come:

Our history shows our track record as a leader. As search grows, so will Outrider. We'll be on top of trends and ahead of the industry so that we can offer our global-leading clients unmatched expertise, knowledge, innovative search strategies, in-depth analytics and client services — a partnership that delivers relevance to your marketing.

Search is going places. Come with us.