Infographic – Feed The Funnel with Social Media
Filed under: Facebook, Infographic, Infographic Fridays, Social Media — Tags: Facebook, Infographic, sales funnel, social media — Katherine Johnson @ Friday, February 3rd, 2012
How you should approach your sales funnel has changed due to the evolution of online and the explosion of Social Media. Social media has the ability to redefine how businesses interact and form relationships with current customers and potentials.
The infographic from Get satisfaction talks us through how you can feed your funnel:
Google Page Layout Algorithm Change
Filed under: Google, SEO, Updates — Tags: google algorithm change, page layout — Karl Beeton @ Monday, January 30th, 2012A short time ago Google officially launched a change to their algorithm targeting websites that are cluttered with paid advertisements above the fold. According to Inside Search the Google update “looks at the layout of a webpage and the amount of content you see on the page once you click on a result”
Sites that have little quality content above the fold will be most affected by the change. (more…)
Infographics – Use of Social Media & Facebook
Filed under: Facebook, Infographic, Infographic Fridays, Social Media — Tags: Facebook, Infographic, social media, use of social media — Katherine Johnson @ Friday, January 27th, 2012So, who do people friend on Facebook? It starts out with real life actual friends, then flows on to friends of friends, businesses & then randoms!
But what is it that gets you un-friended? Am sure we’ve all been there or given our friend list a cull every couple of years. It seems being offensive is the number one reason to become someone’s un-friend along with not being well known or trying to sell someone something. For me it’s more about interaction – if people don’t interact and am going through a cull they may or may not get removed.
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Teaser Campaign: Learning from Others Mistakes
Filed under: Digital, Display Network, brand reputation — Tags: digital campaign, search campaign — Asha Bhat @ Wednesday, January 25th, 2012There was a major advertisement battle last year in India. It was about the “Mystery Shampoo” and if it was the number 1 shampoo.
4 situations where you should run a click path report
Filed under: Paid Search — Tags: Click Path Report — Marion Vallier @ Tuesday, January 24th, 2012All search performance results are calculated on a “last click wins” basis. This means that the last click a user makes always gets the credit for the sales revenue or conversions, regardless of how many other searches are made before this click.
With the click path report, you can see the entire user journey that leads to the conversion on a website.
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Infographic – 60 Seconds
Filed under: Infographic, Infographic Fridays — Marion Vallier @ Friday, January 20th, 2012Sixty seconds. It doesn’t seem like a long time. I mean, Usain Bolt could probably run ridiculously far, but I’d still be waiting for the elevator to get downstairs. On the web, a LOT can happen in 60 seconds. And it does. Every 60 seconds, there are 98,000 tweets, 168 million e-mails sent, 600 new YouTube videos uploaded (at least a few of those not including any cats).
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Blogs that Float Our Boat- Liz
Filed under: Blogs That Float Our Boat — Tags: blogs — Liz Koch @ Thursday, January 19th, 2012Welcome back to our Blogs that Float Our Boat Series! Today I’ll share mine. I have to admit, it was REALLY difficult to narrow these down! I read a lot of blogs. But anyway, let’s continue.
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Search plus your world for SEO
Filed under: Algorithm Changes, Google, SEO, Social Media, Updates — Tags: google +1, google plus, search plus your world — Vahe Arabian @ Tuesday, January 17th, 2012It is one of Google’s most dramatic search updates; integrating personal/social search and website content all in its patented search algorithm. Introducing Search Plus Your World!
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Infographic – YouTube Analytics
Filed under: Infographic, Infographic Fridays, Updates — Tags: YouTube, youtube analytics, youtube insight — Katherine Johnson @ Friday, January 13th, 2012Mid-Q4 2011, YouTube announced that they replaced Insights with YouTube Analytics.
Some of the latest features’ include :
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Google’s Not So Scary: Bids
Filed under: Adwords, Google, Google Not So Scary — Tags: adwords bidding, google adwords — Liz Koch @ Thursday, January 12th, 2012Happy 2012! I hope everyone’s as stoked as I am for the last. Year. Ever. Today, a 70 year old taxi driver told me that the only thing I have to do in my life is get married. I promptly proposed to him, but he turned me down. Hopefully 2012 won’t be full of more heartbreak like that.
Today we’ll talk about something near and dear to all of our hearts: money! Bids on AdWords, specifically.
Let’s do it.
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