What’s New with Google Real-Time Search Results?
Filed under: Google, SEO — Tags: Google, grammys, real time search — Poorani Prithiviraj @ Monday, February 8th, 2010When Google announced its new “Real Time” Search results back in early December, there was a lot of talk around what this would mean to Google SERPs and how it will impact organic search. In the usual Google fashion, the new enhancement created more speculation then answers.
What most people knew was that “real time” search results was an enhancement to Google Universal, where Google had teamed up with Twitter, Facebook, MySpace, FriendFeed, Jaiku and Identi.ca; and provided real time search results amongst it’s various other Universal search products. To get an idea of how this works, check out Search Engine Roundtable’s “Google Does Real Time Search: See It For Popeye” blog post; it clearly illustrates what Google’s SERPs look like with real time results. (more…)
2010: The Year of Mobile Search??
Filed under: Mobile, Paid Search — Tags: high-end devices, Mobile, mobile optimisation, Paid Search, smart phones, wap devices — Jacqui Tourle @ Thursday, February 4th, 2010While every year for the past five has been heralded ‘the year of mobile’, will 2010 take the crown? I don’t think it’s quite time yet, but it is time we all sat up & took notice of how consumers are using search on mobile phones.
There are two ways to target paid search ads to consumers using mobiles:
1. Users on WAP-enabled mobile phones (eg BlackBerry and the host of internet-enabled standard handsets)
Faster, Faster!! Page Speed and How Your Site Ranks in Google
Filed under: Google, SEO — Tags: algorithm, Google, google algorithm change, google serps, SEO — Amye Saunders @ Tuesday, January 19th, 2010There is a lot of talk in the traps about website page speed. Google (via Matt Cutts and Webmaster Tools) has openly stated that page speed will be a factor into the ranking algorithm for 2010 and will likely roll out with Caffeine – faster the better and you’ll be rewarded for it.
Google Webmaster tools have been reporting sample data from sites that have page speed issues (you can find this in the Labs section under Site Performance). Within Google Webmaster it also suggests the supplied Page Speed Firefox plug-in (installs as part of Firebug) should be used to get more accurate and full data. This has been available since July 2009 so I guess we have had plenty of notice. This is already in play for AdWords where page speed will affect your quality score.
One Search To Rule Them All – The Future of Search Interaction
Filed under: Search Engines — Tags: future of search, gestural search, touchscreen interaction — Sam Osborne @ Wednesday, December 16th, 2009Closing the door behind me, I enter, exhausted from the day’s work. I take a breath, blindly gazing into the luminescent space that was once my TV and start my search. With raised hands and a smile I finally understand why the new search interface has had so much hype. With a flip of my hand I find last night’s movie, it knew I wanted to watch it, I straighten my finger, push effortlessly into nothingness and fall backwards oozing into the sofa. The movie starts; I laugh a little and wonder how magnificent the technology of 2110 is…
Yummy Google Breadcrumb Trails! Will It Mean More Clicks?
Filed under: Google, Search Engines, Updates — Phill Ohren @ Friday, November 27th, 2009Many of you will have already noticed the latest enhancement to Google’s search engine results pages (SERPS) where a breadcrumb, or “clickable” hierarchy of the website, is displayed, replacing the traditional listing URL. Search listings will be replaced with the new Google breadcrumb trails when Google feels a website’s current URL structure lacks context.
Industry thinking is that not only will the Google breadcrumb trails enhance the user experience but they will provide an increase in click through rates for site owners, as users will be given more information about their search query which may in turn influence where they click.
Mash-Up of the Best Infographics for 2009
Filed under: Research, SEO, Social Media — Tags: infographics, link baiting, optimisation, SEO, social media, visualisation — Poorani Prithiviraj @ Monday, November 23rd, 2009Over the past couple of weeks, while I’ve been researching Search related stats and Social Media information; I have come across some ultra-cool Infographics that explain the most complicated scenarios through the use of visual mediums – usually these are images and videos.
Hence, the cliche of “a picture speaks a thousand words” is definitely true in this case, especially in the world of Search and Social Media. So I decided to share some of these cool Infographics with you and to show how powerful they can be for SEO.
This was definitely at the top of my list for the best Infographics. The whole idea of simplifying an incredibly complex situation such as the credit crunch was illustrated incredibly well. Not only did this allow people to understand what really happened with the current credit crisis, but the use of pictures, and a well deployed Vimeo video, helped create a viral marketing spin on the whole thing. From an SEO perspective, the hub website, www.crisisofcredit.com, gained more than 18,500 links within 8 months and the Vimeo video gained 2.1 million views. In addition, iIf you also look at the SERPs for “the crisis of credit”, you’ll see that the 6 out of 10 results are all surrounding this original infographic, which is a great example of dominating the search engine results. (more…)
IDNs and the Potential Impact on Search
Filed under: Updates — Tags: IDN, international domain name, Paid Search, search, SEO — Ian Lavelle @ Tuesday, November 10th, 2009It was announced by ICANN (Internet Corporation for Assigned Names and Numbers) this week that International Domain Names (IDNs) are to be made available by early to mid 2010. IDNs will allow for registration of domain names that do not use the latin alphabet, instead using local language characters, for example Chinese or Arabic. ICANN chairman Peter Dengate Thrush described the new system as “the biggest technical change to the Internet since it was created four decades ago”.
Sum Up of SEO 101 Bootcamp Sydney
Filed under: SEO, Updates — Poorani Prithiviraj @ Thursday, October 29th, 2009Last Thursday, the 22nd of October 2009, Outrider participated as one of the speakers at Search Engine Bootcamp in Sydney, which was held at Cliftons Sydney.
For those who don’t know much about Search Engine Bootcamp; it’s a series of Search related conferences held across Australia and internationally to educate businesses, individuals and pretty much anyone who wants to know about SEO, Pay-Per-Click and more recently Social Media, such as Twitter. The founder of Search Strategies, Barry Smith, also runs annual Search Marketing Expos (SMX), with the next one coming up in April 2010. (more…)
New Google Jump to Links – Links to Named Anchors within Page Descriptions on Google
Filed under: Updates — Phill Ohren @ Tuesday, September 29th, 2009One of the most significant changes to Google’s algorithms this year saw the introduction of “Rich Snippets” to the search engines results pages (SERPs). Launched on August the 19th 2009, the new changes provided us with enriched search listings similar to the following image:
A snapshot of Googles new rich search results
