Will Microsoft’s BING Prevail?

Filed under: Updates — Marcelo Silva @ Thursday, May 28th, 2009

The internet has provided the platform for the likes of Google and eBay to succeed. At the core of their respective brand promise is the consumer branded experience they deliver.  Consumers are very discerning and if you’re offering resonates, then you have created an evangelist, which will sing your praises via online communities and “chk chk boom”- you’re an overnight success. Disappoint them at your own peril because many will learn about it quick time!

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10 Of The Worst Things That Can Happen To Your Website

Filed under: SEO — Tags: , , , , — David Boyd @ Monday, May 25th, 2009

Managers do well to consider worst case scenarios and SEO consultants dread the consequences. Of all the damaging things that can happen, here are 10 of the worst things that can happen to your website, all of which are coming from a search point of view.  Some of these scenarios are completely self-inflicted and therefore totally avoidable. The other scenarios leave your website mostly at the mercy of outsiders.

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Using Search to Build Desire

Filed under: Paid Search — Tags: , , , , — Jacqui Tourle @ Friday, May 22nd, 2009

We all know paid search is a great direct-response mechanism.  We can very effectively place a product right in front of a consumer at the precise time they’re looking for a solution.  But what about effecting consideration further up the funnel? (more…)



Search – Why It’s An Important Part Of The Entire Communication Mix!

Filed under: Updates — Marcelo Silva @ Tuesday, May 19th, 2009

Recent consumer research conducted in Australia highlights a major shift. Search Marketing is increasingly becoming an integral part of the overall communications mix.

The quantitative research consisted of 2,000 respondents and was representative of the Australian population. The following data sample shows how search plays an important link:

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Google’s New Trademark Policy

Filed under: Google, Updates — Tags: , , , , , — Robbie Hills @ Tuesday, May 19th, 2009

What does Google’s new trademark policy mean for companies in APAC?

Well it more than likely means increased search spend for you. No prizes why Google changed it then.

What was previously the case across the majority of APAC was that when you registered your trademark keyword terms with Google it meant your competitors, affiliates or unauthorized resellers could not buy those terms nor have an ad triggered against it. (more…)



Wolfram Alpha Set For Launch

Filed under: News, Search Engines — Tags: , , — Ian Lavelle @ Thursday, May 14th, 2009

With Wolfram Alpha set to launch in the next week, there’s been a lot of hype around the potential impact it may have on the web. Wolfram Alpha is the latest in an array of new search engines, which has been developed by the mathematician Stephen Wolfram. It differs from other search engines in that it’s being billed as a “computational knowledge engine” which presents information it has collected from various sources to the browser, rather than just returning a list of potentially relevant sites.

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Is the Use of Visual Content Appealing in Social Media?

Filed under: Social Media — Tags: , , , — Poorani Prithiviraj @ Tuesday, May 12th, 2009

Last week, I had come across this article in Search Engine Land about “Using Infographics in Social Media to Promote Content and Visualize Data” and it looked like a great topic to be discussing. Especially the word “Infographics” – does this method of communication have the potential to effectively illustrate a complex topic or opinion in the social media spectrum? Given that there is so much out there on Twitter, Digg, StumbleUpon and other social media platforms, how can we start differentiating the cool stuff from the over-inflated text content? (more…)



Understanding Mobile Keywords

Filed under: Mobile, News, Paid Search, SEO, Updates — Steve Wulz @ Tuesday, May 5th, 2009

January saw the introduction of the Google mobile keyword tool which allows AdWords users to access search volume specifically from mobile-device searches.

Essentially this tool is the first to make available effective keyword research for both PPC and SEO mobile campaigns.

At the moment Google does not provide this information to the publically available tool, so you must be logged into an AdWords account to see this information. (Note: you must have a mobile ad within your adgroup to be able to utilise this feature)

Access is as simple as logging into your AdWords account, accessing your mobile ad group and looking for the Keyword Tool link available near the top of the table illustrating campaign data.