Vanity URLs are Coming to Facebook!
Filed under: Social Media, Updates, brand reputation — Tags: brand management, brand reputation, Facebook, social media, URLs — Kate Reuvers @ Wednesday, June 10th, 2009
Finally, on June the 13th at 12.01 EDT, we will have the option of choosing our own vanity URL for our Facebook name. This will affect both personal profiles, so I’ll be able to change mine from:
http://www.facebook.com/id=654612384
to something like:
http://www.facebook.com/kate.reuvers
So the random sequence of numbers which was my URL, can now be changed to easily recognisable words. This will apparently make it easier for friends and family to find me. Excellent.
The good news for brands is that this change is not going to be limited to profiles, so pages will also be able to be named. From a branding perspective this is an opportunity that should be actioned immediately, as it will not only make your brand easier to find, but will also stop spammers from taking and trying to use your brand. (more…)
Bada Bing! – Microsoft Bing Launches
Filed under: Updates — Tags: bing, Google, search engine, update — Amye Saunders @ Monday, June 1st, 2009So, its official – Bing is rolling out worldwide!
I have just left a demo of the product here in Australia and I am impressed. While the layout of organic and paid advertising seems to have remained in tact, this could be a great product and its certainly got some bells and whistles.
Here are a few stats:
- 42% of sessions require refinements
- only 1 in 4 queries are successful
- 66% of people use search more frequently to make decisions and are often disappointed
This is where the opportunities lie. Microsoft is attempting to give users more confidence that the link they click is the one that will best satisfy their query. (more…)
