Google Caffeine – What You Should Expect for the Beta
Filed under: Google, News, SEO, Updates — Tags: Google, google algorithm change, News, SEO — Amye Saunders @ Wednesday, August 12th, 2009Over the last few days it was announced that Google will be making changes to its algorithm; a sizable modification which we may have not seen since the likes of Big Daddy and Jagger’s 1-3 in 2006.
Google has stated:
“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.
Some parts of this system aren’t completely finished yet, so we’d welcome feedback on any issues you see.” (more…)
Tips for Small Business Search Engine Optimisation (SEO)
Filed under: Updates — Tags: google local business, keyword research, SEO, small business — Kate Reuvers @ Tuesday, August 11th, 2009Small business’s need to establish trust in the online community. Consumers may not know who you are – you need to ensure you’re ranking well and also offering a trustworthy product from a trustworthy source. This trust can be established through factors including the TLD component of a domain (i.e. “.com.au”) for the website which shows your business is Australian, as well as the inclusion of information such as addresses, phone numbers, and an ABN number.
Trust is just one tiny aspect of the actual user experience. How are you actually going to get the visitors to your site in the first place? (more…)
Google vs Bing: Searching For Coffee Shops On iPhone
Filed under: Mobile, Search Engines, Updates — Tags: bing, bing mobile search, Google, google mobile search, iphone, local search, Mobile — David Boyd @ Monday, August 10th, 2009I like to drink coffee and fortunately for me there is no shortage of coffee shops in the area. Infact, there are no less than six coffee shops on the block where the Outrider Sydney office is located.
So to satisfy my curiousity I wanted to compare mobile search results on Google vs Bing when looking for “coffee shop cremorne” on the iPhone. How do the search engine results look and perform on iPhone and if I was searching would I actually find a coffee shop?

