New Google Jump to Links – Links to Named Anchors within Page Descriptions on Google
Filed under: Updates — Phill Ohren @ Tuesday, September 29th, 2009One of the most significant changes to Google’s algorithms this year saw the introduction of “Rich Snippets” to the search engines results pages (SERPs). Launched on August the 19th 2009, the new changes provided us with enriched search listings similar to the following image:
A snapshot of Googles new rich search results
Outrider Search Specialist wins Miss Earth Australia 2009!
Filed under: Updates — Jacqui Tourle @ Thursday, September 24th, 2009Outrider are very proud to announce that Melinda Heffernan was crowned Miss Earth Australia 2009 at a ceremony in Sydney on Saturday night.
Miss Earth is a beauty contest with a twist: the foundation of the event is to search for a spokesperson who will encourage others to clean our Earth and make our presence sustainable.
Tracking Activity On Your Outbound Links using Google Analytics
Filed under: Analytics, Google — Tags: Analytics, Google, outbound links, tracking — Ian Lavelle @ Friday, September 4th, 2009A topic that comes up quite often in SEO discussions is the merits of outbound linking, whether you should link to your competitors and if outbound links encourage visitors to leave your site. You should consider the user experience first and foremost when thinking about outbound links. If the link directs the user to relevant content that they would be interested in, then the link is worthwhile. If you’re worried about excessive loss of traffic through external links, then it makes sense to keep a close eye on the click activity around these links.
