Yummy Google Breadcrumb Trails! Will It Mean More Clicks?

Filed under: Google, Search Engines, Updates — Phill Ohren @ Friday, November 27th, 2009

Many of you will have already noticed the latest enhancement to Google’s search engine results pages (SERPS) where a breadcrumb, or “clickable” hierarchy of the website, is displayed, replacing the traditional listing URL. Search listings will be replaced with the new Google breadcrumb trails when Google feels a website’s current URL structure lacks context.

Industry thinking is that not only will the Google breadcrumb trails enhance the user experience but they will provide an increase in click through rates for site owners, as users will be given more information about their search query which may in turn influence where they click.

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Mash-Up of the Best Infographics for 2009

Filed under: Research, SEO, Social Media — Tags: , , , , , — Poorani Prithiviraj @ Monday, November 23rd, 2009

Over the past couple of weeks, while I’ve been researching Search related stats and Social Media information; I have come across some ultra-cool Infographics that explain the most complicated scenarios through the use of visual mediums – usually these are images and videos.

Hence, the cliche of “a picture speaks a thousand words” is definitely true in this case, especially in the world of Search and Social Media. So I decided to share some of these cool Infographics with you and to show how powerful they can be for SEO.

This was definitely at the top of my list for the best Infographics. The whole idea of simplifying an incredibly complex situation such as the credit crunch was illustrated incredibly well. Not only did this allow people to understand what really happened with the current credit crisis, but the use of pictures, and a well deployed Vimeo video, helped create a viral marketing spin on the whole thing. From an SEO perspective, the hub website, www.crisisofcredit.com, gained more than 18,500 links within 8 months and the Vimeo video gained 2.1 million views. In addition, iIf you also look at the SERPs for “the crisis of credit”, you’ll see that the 6 out of 10 results are all surrounding this original infographic, which is a great example of dominating the search engine results. (more…)




IDNs and the Potential Impact on Search

Filed under: Updates — Tags: , , , , — Ian Lavelle @ Tuesday, November 10th, 2009

It was announced by ICANN (Internet Corporation for Assigned Names and Numbers) this week that International Domain Names (IDNs) are to be made available by early to mid 2010. IDNs will allow for registration of domain names that do not use the latin alphabet, instead using local language characters, for example Chinese or Arabic. ICANN chairman Peter Dengate Thrush described the new system as “the biggest technical change to the Internet since it was created four decades ago”.

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