Yummy Google Breadcrumb Trails! Will It Mean More Clicks?
Filed under: Google, Search Engines, Updates — Phill Ohren @ Friday, November 27th, 2009Many of you will have already noticed the latest enhancement to Google’s search engine results pages (SERPS) where a breadcrumb, or “clickable” hierarchy of the website, is displayed, replacing the traditional listing URL. Search listings will be replaced with the new Google breadcrumb trails when Google feels a website’s current URL structure lacks context.
Industry thinking is that not only will the Google breadcrumb trails enhance the user experience but they will provide an increase in click through rates for site owners, as users will be given more information about their search query which may in turn influence where they click.
IDNs and the Potential Impact on Search
Filed under: Updates — Tags: IDN, international domain name, Paid Search, search, SEO — Ian Lavelle @ Tuesday, November 10th, 2009It was announced by ICANN (Internet Corporation for Assigned Names and Numbers) this week that International Domain Names (IDNs) are to be made available by early to mid 2010. IDNs will allow for registration of domain names that do not use the latin alphabet, instead using local language characters, for example Chinese or Arabic. ICANN chairman Peter Dengate Thrush described the new system as “the biggest technical change to the Internet since it was created four decades ago”.



