Google makes a Buzz

Filed under: Google, Social Media — Tags: , , , , — Simon Cole @ Tuesday, February 16th, 2010

Google recently took their social offering one step further when they released Google Buzz, which integrates right into Gmail. It is similar to Twitter, but has more features and is more robust. Google have had limited success with social; Orkut, their own social networking site, only gained traction in Brazil and India and numerous other social tools such as Jaiku, Dodgeball, FriendConnect, OpenSocial and Latitude, haven’t had the impact Google would have liked.

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What’s New with Google Real-Time Search Results?

Filed under: Google, SEO — Tags: , , — Poorani Prithiviraj @ Monday, February 8th, 2010

When Google announced its new “Real Time” Search results back in early December, there was a lot of talk around what this would mean to Google SERPs and how it will  impact organic search. In the usual Google fashion, the new enhancement created more speculation then answers.

What most people knew was that “real time” search results was an enhancement to Google Universal, where Google had teamed up with Twitter, Facebook, MySpace, FriendFeed, Jaiku and Identi.ca; and provided real time search results amongst it’s various other Universal search products. To get an idea of how this works, check out Search Engine Roundtable’s “Google Does Real Time Search: See It For Popeye” blog post; it clearly illustrates what Google’s SERPs look like with real time results. (more…)




2010: The Year of Mobile Search??

Filed under: Mobile, Paid Search — Tags: , , , , , — Jacqui Tourle @ Thursday, February 4th, 2010

While every year for the past five has been heralded ‘the year of mobile’, will 2010 take the crown?  I don’t think it’s quite time yet, but it is time we all sat up & took notice of how consumers are using search on mobile phones.

There are two ways to target paid search ads to consumers using mobiles:

1. Users on WAP-enabled mobile phones (eg BlackBerry and the host of internet-enabled standard handsets)

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