Infographic: Top 20 Digital Singles in Australia for 2011
Filed under: Infographic — Tags: bigpond, music, top singles — Outrider Team @ Thursday, March 29th, 2012
The following guestpost (or guest infographic) is brought to you by the team at BigPond Music. If you like any of the artists featured in the infographic, check out the BigPond Music website for news, album reviews and to download music.
Can you imagine life without music? The team at BigPond Music can’t which is why they love spreading the latest music news and latest artist releases to everyone who shares their passion. The team are absolutely wild about music (more…)
Steve Jobs – How the world reacted
Filed under: Updates — Tags: steve jobs — Outrider Team @ Monday, October 17th, 2011The recent passing of Apple CEO Steve Jobs resonated with people around the digital world; with tributes coming from all corners of the internet.
R.I.P Steve Jobs – Our Thoughts
Filed under: Updates — Tags: steve jobs — Outrider Team @ Friday, October 7th, 2011We lost one the greatest visionaries of our time yesterday.
He was a true pioneer of technology and innovation and will leave a massive gap not just for Apple, but for society in general.
The contributions he made to the search industry are immeasurable. He was a driving force behind making technology accessible to everyone – at the tip of our fingertips with the development of the smartphone.
Steve taught us lessons about marrying up great designs with effective functionality – a core tenant in the search industry.
With the increasing importance of brand recognition for Google webmasters need to be more creative with their initiatives in order to stand out from the crowd. There is no better example to follow than Steve Jobs.
Our condolences are with his family and all those who knew him.
Design is not just what it looks like and feels like.
Design is how it works.
RIP Steve Jobs.
Online Retailer – Day 2: Wrap Up Pt 2
Filed under: Conferences, Updates, online retail — Tags: ecommerce, online retail — Outrider Team @ Friday, September 30th, 2011We were in overdrive at the conference on Wednesday. So much to see and hear about, so much to share and blog as a result!
Here’s part 2 of our wrap up from Online Retailer on Wednesday. Enjoy! (more…)
Online Retailer – Day 2: Wrap Up
Filed under: Conferences, online retail — Tags: online retail, online retailer, online shopping — Outrider Team @ Thursday, September 29th, 2011Online Retailer is done and dusted for another year.
Outrider’s office was like central station yesterday with all the comings and goings! The flurry of activity was all down to plethora of sessions the team attended throughout the day.
Without further ado – summaries of sessions are outlined for you below.
Happy Reading! (more…)
Infographic – How are Australians Shopping Online?
Filed under: Digital, Infographic, Research, Shopping, online retail — Tags: behavioural study, digital marketing strategy, online retail, online retailers, online shopping — Outrider Team @ Thursday, September 29th, 2011With the online retail industry growing ever so quickly in Australia, it is important to understand how Australians are shopping online.
Partnering with Global Reviews, we’ve recently conducted a behavioural study around this topic. The infographic compares the findings to similar research that was done in 2009. (more…)
Online Retailer – Day 1: Wrap Up
Filed under: Conferences, online retail — Tags: online retailer, online retailers — Outrider Team @ Wednesday, September 28th, 2011It’s conference season!
Have you checked out Online Retailer this year? If you’re there, make sure to stop by the Outrider booth (number C41) today for a chat!
Day 1 is done and Day 2 is well underway already. The team have been busy attending sessions and learning. Shad, Josh, Marion & Liz all provide their thoughts on the sessions they attended yesterday for us below.
Happy Reading! (more…)
Google Place Search – Helping you feel like a local everywhere you go!
Filed under: Google, News, SEO, Search Engines, Small Business SEO, Updates — Tags: google boost ads, google place search, google places, google search news, search results — Outrider Team @ Friday, November 12th, 2010The last two weeks have been very busy for Google and the online marketing community with the release of Place Search and trials commencing of Boost Ads via Google Places.
Google says “Our goal is to help you feel like a local everywhere you go!” With the launch of these new features focusing on local information in the organic search results, it can only be a win for local businesses or will it?
MAYDAY, MAYDAY
Filed under: Algorithm Changes, Google, News, SEO, Search Engines, Updates — Tags: Google, google algorithm change — Outrider Team @ Friday, May 14th, 2010In previous posts I wrote about some potential changes for Google’s infrastructure which Matt Cutts called Caffeine. Now, Matt did say (I guess we are on a first name basis) that they were going to hold off on this update until after Christmas 2009. This was done because last time a big update occurred it was right before Christmas and it negatively affected online retail sales. So, a bit of love – just in case Caffeine would have a significant affect in the SERP’s.
Then there was a ranking change which introduced the idea of how web page speed is being factored into the ranking criteria. I will reiterate here – relevancy is still the key metric.
But, something significant happened in Q1-Q2 2010 and Webmasterworld, as has always been done in the past, called a new, noticed algorithm changed “Mayday”.
Faster, Faster!! Page Speed and How Your Site Ranks in Google
Filed under: Google, SEO — Tags: algorithm, Google, google algorithm change, google serps, SEO — Outrider Team @ Tuesday, January 19th, 2010There is a lot of talk in the traps about website page speed. Google (via Matt Cutts and Webmaster Tools) has openly stated that page speed will be a factor into the ranking algorithm for 2010 and will likely roll out with Caffeine – faster the better and you’ll be rewarded for it.
Google Webmaster tools have been reporting sample data from sites that have page speed issues (you can find this in the Labs section under Site Performance). Within Google Webmaster it also suggests the supplied Page Speed Firefox plug-in (installs as part of Firebug) should be used to get more accurate and full data. This has been available since July 2009 so I guess we have had plenty of notice. This is already in play for AdWords where page speed will affect your quality score.
