Infographics: You’re Doing It Right + (Free Data Sheet)
Filed under: SEO — Tags: infographics, linkbuilding, SEO, social media, twitter — David Boyd @ Monday, July 5th, 2010
We’ve been keeping tabs on infographics ever since the linkbuilding tactic came about in 2008, blogged on it a few times and its something we encourage clients to do.
So, after reading David Scoville’s post on SEO.com I decided it was time to share my research on infographics. Over the last few months I’ve compiled over 60 infographics, categorised them by topic, recorded the amount of external links they’ve earned and noted how many times it got retweeted. Is it a fad? I think not. Does it work? It can be an exceptionally good linkbuilding tactic … as you will see in the data we’ve put together.
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The New Google Search UI and What It Means For You
Filed under: Google — David Boyd @ Wednesday, May 12th, 2010One week on after the launch of the new Google Search UI and reaction to the updated look and feel has been positive for the most part. Google has added a left panel to search result pages (SERP’s) to help searchers refine their search queries and find what they are looking for in a faster, easier way.
What’s New?
- There is a new panel on the left hand side to give quicker access to relevant search options and tools. The left panel is automatically open + fixed as opposed the show/hide options.
- The Google logo is bigger.
- The search field is 1.5 times longer.
- The search button now sits within the right end of the search field, whereas it used to be off to the right of the search field with a separating gap.
- Advanced search link is wrapped under the search button.
- No more horizontal blue bar between the search field and the results below it.
- Results data is now pulled up under the search field in a smaller text size.
- Results data now omits showing the results position. Showing us that by being on page 7 showed ‘Results 61 – 70′ was always helpful for manual ranking checks.
Google vs Bing: Searching For Coffee Shops On iPhone
Filed under: Mobile, Search Engines, Updates — Tags: bing, bing mobile search, Google, google mobile search, iphone, local search, Mobile — David Boyd @ Monday, August 10th, 2009I like to drink coffee and fortunately for me there is no shortage of coffee shops in the area. Infact, there are no less than six coffee shops on the block where the Outrider Sydney office is located.
So to satisfy my curiousity I wanted to compare mobile search results on Google vs Bing when looking for “coffee shop cremorne” on the iPhone. How do the search engine results look and perform on iPhone and if I was searching would I actually find a coffee shop?
Viral Videos and The SEO Payoff
Filed under: SEO, YouTube — Tags: backlinks, linkbaiting, linkbuilding, SEO, viral marketing, viral video — David Boyd @ Tuesday, July 21st, 2009The internet is coming down with video content. To give you some idea of the scale, in January 2009 YouTube alone had six billion videos viewed.
Of those six billions views you might have already seen the home grown videos such as the “Charlie bit my finger” 109 million views, “Battle at Kruger” 45 million views, “David After Dentist” 25 million views , “Star Wars Kid” 13.5 million views, “Beached as” nearly 5 millions views. And, who could forget the entertaining Sparta the Mean Kitty who’s video has been viewed 25 million views and counting. (more…)
10 Of The Worst Things That Can Happen To Your Website
Filed under: SEO — Tags: error, fail, SEO, seo disaster, website — David Boyd @ Monday, May 25th, 2009Managers do well to consider worst case scenarios and SEO consultants dread the consequences. Of all the damaging things that can happen, here are 10 of the worst things that can happen to your website, all of which are coming from a search point of view. Some of these scenarios are completely self-inflicted and therefore totally avoidable. The other scenarios leave your website mostly at the mercy of outsiders.
Reflections on Ad:Tech Sydney 2009
Filed under: Conferences — Tags: 2009, ad:tech, data portability, marketing, sem, SEO, social media, sydney, twitter — David Boyd @ Thursday, March 12th, 2009The Outrider Sydney team were amongst the record number of visitors at this year’s ad:tech Sydney. Here’s what our team are saying about the ad:tech presentations that they attended.
The Relevance Of Twitter
Having been on Twitter for about six months prior to this but really not participating I was really glad to go to this session.
Relevance of Twitter session
Twitter certainly is becoming a powerful medium online in the United States but the panel of speakers including Mike Hickinbotham of Telstra expect that Twitter will become more and more used and useful here in Australia as a means of engaging with real people and real customers.
The list of Australian brands on Twitter just keeps growing, making it harder to write off Twitter as a fad and more of a force. Household name brand including the ABC, AFL, BigPond, Domino’s Pizza, Fairfax, Jetstar, NRMA, Rio Tinto, Virgin Blue, Vodaphone and even Westpac are on Twitter. Certainly, time will tell if Twitter grows in its revelance here in Australia.
For those who didn’t attend but wish they did, check out speaker Laurel Papworth’s coverage of the session on her blog where she kindly includes the slideshow used for her part of the presentation. (more…)
