LinkedIn Raises The Bar With Company Status Updates

Filed under: LinkedIn, News, Social Media, brand reputation — Tags: , , — Joshua Lee @ Friday, October 28th, 2011

With research claims under it’s belt as the most important social network platform, LinkedIn just keeps getting better. The more recent feature announced earlier this month includes being able to post company status updates directly from your LinkedIn Company Page. It was the next logical step after LinkedIn News, really. In fact, I’m quite surprised that it’s taken this long for LinkedIn to add this functionality. (more…)



Integrating Marketing Channels to Boost Your Multi Channel Strategy

Filed under: Conferences, Digital, online retail — Tags: , , , , , , — Joshua Lee @ Wednesday, September 21st, 2011

We are very excited to have Outrider’s very first guest blogpost in the lead up to the Online Retailer Sydney 2011 Conference!

, who will be speaking at the event, is a digital marketing enthusiast who specialises in developing digital marketing strategies. His forte includes SEO, SEM, email marketing, social media marketing, web analytics, & ecommerce. He is very passionate about online marketing and web start ups, and blogs about new updates and trends in the digital marketing world at www.digitalonlinestrategy.com . You can follow him on twitter @benliau . He is also the marketing manager at www.mooo.com.au

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Multi channel marketing for an online retailer is essential for reaching their valuable customers.

In this day and age a business cannot depend solely on one marketing channel; it needs to use the right mix of digital marketing techniques to be successful.

The key to being successful is to integrate your digital marketing channels for extra effectiveness and to boost your multi channel marketing strategy.

Here are 3 techniques that you can use to integrate your digital marketing channels to boost your multi channel marketing strategy. (more…)



3 SEO Tips to Optimise Google Sitelinks

Filed under: Algorithm Changes, Google, SEO, Updates — Tags: , , — Joshua Lee @ Friday, August 26th, 2011

Following on from Google launching extended sitelinks last week, we’ve been doing some analysis to test how you can leverage the most out of this new format. We know that the new Google sitelinks appear mainly for brand related search terms, in particular for results that appear in the top position. Google only shows sitelinks for pages that they believe are relevant to the user search query.

The purpose of this post is partly to help you avoid sticky situations with sitelinks like what happened to DFO a few years back. But my main goal today is to present 3 SEO tactics that may improve the quality of your sitelinks, and the relevancy between your key pages and important keywords. (more…)



Social Signals Are Confirmed SEO Ranking Factors on Google & Bing

Filed under: Facebook, Google, SEO, Social Media, Twitter — Joshua Lee @ Wednesday, December 8th, 2010

Just last week, both Google and Bing confirmed that they look at ’social signals’ from both Facebook and Twitter as part of their ranking factors when they were interviewed by Danny Sullivan on Search Engine Land. Over the past year, both search engines have been adding multiple social features; such as the inclusion of live tweets in Google search results, and Bing showing Facebook social data that were “liked by your friends”. With the release of this latest interview, it is quite certain that the links shared using Facebook and Twitter have a direct impact on rankings.

These new signals are a new way of thinking outside of traditional ranking factors, especially since Facebook and Twitter both use the “no follow” attribute on external links to prevent them from being credited with link equity. Rather, it can be said that these new signals of relevance assign ’social equity’ to websites and particular pages that have a strong presence in the social media space. (more…)



Facebook Launches Places to Enter the Geo-Location Market

Filed under: Facebook, Social Media — Tags: , , , — Joshua Lee @ Monday, August 30th, 2010

Last week, Facebook announced the launch of its latest location product called Places. Similar to other location based social networking platforms such as Foursquare, Facebook Places allows people to “check-in” to an existing location or to add new locations to the platform through their smart phones.

When someone checks in at a place, for example a café or cinema, this shows up in that user’s news feed for their friends to see. Another feature is that it allows subsequent people who later visit the same location to see what their friends thought about the place or what they were doing at the time. Facebook Places goes a step further in social integration by helping to spot friends close by to your location. This gives people the opportunity to engage in spontaneous face to face meetings, and may have wider implications for local business marketing and privacy concerns.
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