“Self censoring” – a new social media trend?
Filed under: Social Media — Tags: facebook security, Search Engines, social media, social media platforms, twitter — Marcelo Silva @ Tuesday, May 18th, 2010
What do social media and tattoos have in common? They’re both things you might live to regret!
At the end of 2009 the major search engines brokered deals with the larger social media players (i.e. Twitter), allowing them to index real time content and thus further embedding social information within search results.
Will consumers and businesses start trawling for information via the likes of Google and what will they come up with?
As we continue to live in the now, we tend to forget about the potential long term implications associated with Social Media. For example, a recent security flaw on Facebook highlighted that there is the potential to compromise private conversations.
Should consumer privacy concerns continue to mount; what are the implications to businesses? Will consumers tend to shy away from engaging with brands within Social Media platforms? How will consumer behaviour change? (more…)
Search Funnel and Path Analysis – The Holy Grail
Filed under: Google, Paid Search, Updates — Tags: google adwords, offline media, Paid Search, roi, sales funnel, search funnel, search journey — Marcelo Silva @ Wednesday, March 24th, 2010It was announced earlier this week that Google launched their sales funnel tracking product. This is a positive move in the right direction because there has been complete industry reliance on last click data to optimise search campaigns. Put simply, this new data will allow brands to monitor the entire consumer search journey from research to purchase. Moreover, it will also provide insights into the length of time from first to last click and thus further inform us on the entire sales cycle.
Outrider and GroupM Search proprietary research shows that “assist” keywords play a crucial role in the success of a campaign but failure to purchase these provides a competitor a distinct advantage by not being present on these keyword impressions. These insights together with the launch of Google search funnel will provide a new and interesting way to effectively invest our client’s budgets.
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Will Microsoft’s BING Prevail?
Filed under: Updates — Marcelo Silva @ Thursday, May 28th, 2009The internet has provided the platform for the likes of Google and eBay to succeed. At the core of their respective brand promise is the consumer branded experience they deliver. Consumers are very discerning and if you’re offering resonates, then you have created an evangelist, which will sing your praises via online communities and “chk chk boom”- you’re an overnight success. Disappoint them at your own peril because many will learn about it quick time!
Search – Why It’s An Important Part Of The Entire Communication Mix!
Filed under: Updates — Marcelo Silva @ Tuesday, May 19th, 2009Recent consumer research conducted in Australia highlights a major shift. Search Marketing is increasingly becoming an integral part of the overall communications mix.
The quantitative research consisted of 2,000 respondents and was representative of the Australian population. The following data sample shows how search plays an important link:
