Yummy Google Breadcrumb Trails! Will It Mean More Clicks?
Filed under: Google, Search Engines, Updates — Phill Ohren @ Friday, November 27th, 2009Many of you will have already noticed the latest enhancement to Google’s search engine results pages (SERPS) where a breadcrumb, or “clickable” hierarchy of the website, is displayed, replacing the traditional listing URL. Search listings will be replaced with the new Google breadcrumb trails when Google feels a website’s current URL structure lacks context.
Industry thinking is that not only will the Google breadcrumb trails enhance the user experience but they will provide an increase in click through rates for site owners, as users will be given more information about their search query which may in turn influence where they click.
New Google Jump to Links – Links to Named Anchors within Page Descriptions on Google
Filed under: Updates — Phill Ohren @ Tuesday, September 29th, 2009One of the most significant changes to Google’s algorithms this year saw the introduction of “Rich Snippets” to the search engines results pages (SERPs). Launched on August the 19th 2009, the new changes provided us with enriched search listings similar to the following image:
A snapshot of Googles new rich search results
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