Holding SEO Value During Web Design – Building the Right Foundation
Filed under: Conferences, SEO, Updates, online retail — Tags: ecommerce, online retail, priceline, web design, website migration — Poorani Prithiviraj @ Friday, September 30th, 2011
It was a great experience getting to speak with Amanda Connors from Priceline at Online Retailer on the 27th of Sept. The topic we discussed was our journey last year building the new Priceline website; and how SEO helped build the key foundations to their overall online success.
Outrider @ ad:tech Sydney 2011 Recap
Filed under: News, Places, Updates — Tags: ad:tech sydney, google places, local search, mobile location marketing, outrider, seo strategy — Poorani Prithiviraj @ Friday, March 25th, 2011The past couple of weeks leading up to ad:tech Sydney have been all about planning and preparing for the exhibition and the conference sessions. And like any other exciting event, the two days arrived in style and we were there amongst our fellow industry players, on the 9th and 10th of March. Positioned right next to Google, we represented Outrider with a stunning exhibition stand that highlighted the meaning of our business: “experience relevance” – and what better way to do this than a beach theme! The inspiration of the wave of course came from our slogan – “Make your way to the top” 
Google Instant Search Announced today…
Filed under: Google, Paid Search, SEO, Updates — Tags: google instant, google search, search results — Poorani Prithiviraj @ Thursday, September 9th, 2010Today, Google unveiled their new search feature called Google Instant, which allows the search results to change in real-time, as you search. This innovative idea has sparked enthusiasm amongst US users as showcased in the video below:
Google announced that the purpose of Google Instant is to deliver users with faster, dynamic results and provide further predictive suggestion to guide users to find what they were really looking for. (more…)
What’s New with Google Real-Time Search Results?
Filed under: Google, SEO — Tags: Google, grammys, real time search — Poorani Prithiviraj @ Monday, February 8th, 2010When Google announced its new “Real Time” Search results back in early December, there was a lot of talk around what this would mean to Google SERPs and how it will impact organic search. In the usual Google fashion, the new enhancement created more speculation then answers.
What most people knew was that “real time” search results was an enhancement to Google Universal, where Google had teamed up with Twitter, Facebook, MySpace, FriendFeed, Jaiku and Identi.ca; and provided real time search results amongst it’s various other Universal search products. To get an idea of how this works, check out Search Engine Roundtable’s “Google Does Real Time Search: See It For Popeye” blog post; it clearly illustrates what Google’s SERPs look like with real time results. (more…)
Mash-Up of the Best Infographics for 2009
Filed under: Research, SEO, Social Media — Tags: infographics, link baiting, optimisation, SEO, social media, visualisation — Poorani Prithiviraj @ Monday, November 23rd, 2009Over the past couple of weeks, while I’ve been researching Search related stats and Social Media information; I have come across some ultra-cool Infographics that explain the most complicated scenarios through the use of visual mediums – usually these are images and videos.
Hence, the cliche of “a picture speaks a thousand words” is definitely true in this case, especially in the world of Search and Social Media. So I decided to share some of these cool Infographics with you and to show how powerful they can be for SEO.
This was definitely at the top of my list for the best Infographics. The whole idea of simplifying an incredibly complex situation such as the credit crunch was illustrated incredibly well. Not only did this allow people to understand what really happened with the current credit crisis, but the use of pictures, and a well deployed Vimeo video, helped create a viral marketing spin on the whole thing. From an SEO perspective, the hub website, www.crisisofcredit.com, gained more than 18,500 links within 8 months and the Vimeo video gained 2.1 million views. In addition, iIf you also look at the SERPs for “the crisis of credit”, you’ll see that the 6 out of 10 results are all surrounding this original infographic, which is a great example of dominating the search engine results. (more…)
Sum Up of SEO 101 Bootcamp Sydney
Filed under: SEO, Updates — Poorani Prithiviraj @ Thursday, October 29th, 2009Last Thursday, the 22nd of October 2009, Outrider participated as one of the speakers at Search Engine Bootcamp in Sydney, which was held at Cliftons Sydney.
For those who don’t know much about Search Engine Bootcamp; it’s a series of Search related conferences held across Australia and internationally to educate businesses, individuals and pretty much anyone who wants to know about SEO, Pay-Per-Click and more recently Social Media, such as Twitter. The founder of Search Strategies, Barry Smith, also runs annual Search Marketing Expos (SMX), with the next one coming up in April 2010. (more…)
Study on Interplay of Social Media and Search
Filed under: Research — Tags: groupm, Paid Search, Research, search, search behaviour, social media — Poorani Prithiviraj @ Thursday, October 8th, 2009On the 6th of October, GroupM Search, comScore and M80 revealed their study on how Social Media plays an intertwined role with search marketing, predominately in the Paid Search arena. The purpose of this study was to explore the connection between social media and its influences on search behaviour. Evidently the results from the research unveiled a dramatic correlation, whereby influenced brands discovered through social media saw a positive impact on their paid search activity, including lower-funnel searches (long tail searches) and increased paid search click-through-rates (CTR).
To put the whole study into a little more perspective, GroupM and the team looked at the background and opportunities between Social Media and Search to identify synergies. The plan was to explore:
- When consumers are exposed to social media and influenced social media, are they more likely to search, and, when they do, more likely to engage?
- Does social media exposure influence search behaviour by driving search queries further down the purchase funnel where consumers are more likely to convert?
- Is there a synergy between influenced social media and search marketing that drives better performance than search only? (more…)
Is the Use of Visual Content Appealing in Social Media?
Filed under: Social Media — Tags: appealing content, infographics, social media, visual data — Poorani Prithiviraj @ Tuesday, May 12th, 2009Last week, I had come across this article in Search Engine Land about “Using Infographics in Social Media to Promote Content and Visualize Data” and it looked like a great topic to be discussing. Especially the word “Infographics” – does this method of communication have the potential to effectively illustrate a complex topic or opinion in the social media spectrum? Given that there is so much out there on Twitter, Digg, StumbleUpon and other social media platforms, how can we start differentiating the cool stuff from the over-inflated text content? (more…)
Google Improves Search Refinement and Adds Longer Snippets using Orion Technology!
Filed under: Updates — Tags: expanded searches, google algorithm change, google serps, longer google snippets, orion — Poorani Prithiviraj @ Friday, March 27th, 2009On the 24th of February, Google made the announcement of two new improvements made to their search results. These Google search improvements included:
1. an expanded list of useful related searches – the terms found at the bottom, and sometimes at the top, of the search results page.
For example, if you type in something like “sydney restaurants guide” in to the search box on Google; at the top or bottom of the results page, you will see ‘Searches related to sydney restaurants guide’ which provides more relevant key phrases.
What Google have done is they’ve deployed a new technology based on the 2006 acquisition of “Orion” which can better understand associations and concepts related to a particular search. (more…)
