Sydney Cloud Computing Event
Filed under: Conferences — Tags: cloud computing, netsuite — Glen Smith @ Thursday, November 24th, 2011
One of Outriders long term clients NetSuite recently hosted an event roadshow on the subject of Cloud Computing starting with Sydney on November 15th then moving on to Melbourne on the 17th and concluding with Manila on November 22nd.
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Google Senior Management Event Wrap Up
Filed under: Conferences, Updates — Tags: Google, google event, search, senior management, tour — Rodney Ip @ Thursday, October 20th, 2011A perk of working at Outrider is that we get to visit the cool Google head office in Pyrmont for various educational and networking events. Conveniently, their offices are located directly across the road from the Star City Casino! This week, myself and a colleague had the pleasure of attending the casino… I mean, Google’s head office, for an event aimed at assisting advertisers in increasing the effectiveness of their ads. (more…)
Holding SEO Value During Web Design – Building the Right Foundation
Filed under: Conferences, SEO, Updates, online retail — Tags: ecommerce, online retail, priceline, web design, website migration — Poorani Prithiviraj @ Friday, September 30th, 2011It was a great experience getting to speak with Amanda Connors from Priceline at Online Retailer on the 27th of Sept. The topic we discussed was our journey last year building the new Priceline website; and how SEO helped build the key foundations to their overall online success.
Online Retailer – Day 2: Wrap Up Pt 2
Filed under: Conferences, Updates, online retail — Tags: ecommerce, online retail — Outrider Team @ Friday, September 30th, 2011We were in overdrive at the conference on Wednesday. So much to see and hear about, so much to share and blog as a result!
Here’s part 2 of our wrap up from Online Retailer on Wednesday. Enjoy! (more…)
Online Retailer – Day 2: Wrap Up
Filed under: Conferences, online retail — Tags: online retail, online retailer, online shopping — Outrider Team @ Thursday, September 29th, 2011Online Retailer is done and dusted for another year.
Outrider’s office was like central station yesterday with all the comings and goings! The flurry of activity was all down to plethora of sessions the team attended throughout the day.
Without further ado – summaries of sessions are outlined for you below.
Happy Reading! (more…)
Online Retailer – Day 1: Wrap Up
Filed under: Conferences, online retail — Tags: online retailer, online retailers — Outrider Team @ Wednesday, September 28th, 2011It’s conference season!
Have you checked out Online Retailer this year? If you’re there, make sure to stop by the Outrider booth (number C41) today for a chat!
Day 1 is done and Day 2 is well underway already. The team have been busy attending sessions and learning. Shad, Josh, Marion & Liz all provide their thoughts on the sessions they attended yesterday for us below.
Happy Reading! (more…)
Integrating Marketing Channels to Boost Your Multi Channel Strategy
Filed under: Conferences, Digital, online retail — Tags: digital marketing strategy, email marketing, integrated marketing, online retailers, sem, SEO, social media — Joshua Lee @ Wednesday, September 21st, 2011We are very excited to have Outrider’s very first guest blogpost in the lead up to the Online Retailer Sydney 2011 Conference!
Ben Liau, who will be speaking at the event, is a digital marketing enthusiast who specialises in developing digital marketing strategies. His forte includes SEO, SEM, email marketing, social media marketing, web analytics, & ecommerce. He is very passionate about online marketing and web start ups, and blogs about new updates and trends in the digital marketing world at www.digitalonlinestrategy.com . You can follow him on twitter @benliau . He is also the marketing manager at www.mooo.com.au
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Multi channel marketing for an online retailer is essential for reaching their valuable customers.
In this day and age a business cannot depend solely on one marketing channel; it needs to use the right mix of digital marketing techniques to be successful.
The key to being successful is to integrate your digital marketing channels for extra effectiveness and to boost your multi channel marketing strategy.
Here are 3 techniques that you can use to integrate your digital marketing channels to boost your multi channel marketing strategy. (more…)
AIMIA Event – Global Reviews Research Spotlight
Filed under: Conferences, News, Research, SEO, Updates — Tags: e-commerce, global reviews, online retail, SEO — Victor Navarro @ Monday, September 19th, 2011The recent research commissioned by Outrider Australia into online consumer purchase behaviour has delivered some very powerful insights into how Australian’s are researching and buying products online. As many of you know, some of the findings were presented at last weeks AIMIA sponsored event, Online Retail: Brand Engagement in a Multi-Channel Environment.
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Digital Now Australia 2009
Filed under: Conferences, Social Media — Tags: #DNA09, Digital Now, social media — Jacqui Tourle @ Tuesday, June 23rd, 2009Today I attended Digital Now Australia 2009, pulled together by GroupM and Google. The seminar series focused on digital but predominantly social media, mobile and a little search. (more…)
Reflections on Ad:Tech Sydney 2009
Filed under: Conferences — Tags: 2009, ad:tech, data portability, marketing, sem, SEO, social media, sydney, twitter — David Boyd @ Thursday, March 12th, 2009The Outrider Sydney team were amongst the record number of visitors at this year’s ad:tech Sydney. Here’s what our team are saying about the ad:tech presentations that they attended.
The Relevance Of Twitter
Having been on Twitter for about six months prior to this but really not participating I was really glad to go to this session.
Relevance of Twitter session
Twitter certainly is becoming a powerful medium online in the United States but the panel of speakers including Mike Hickinbotham of Telstra expect that Twitter will become more and more used and useful here in Australia as a means of engaging with real people and real customers.
The list of Australian brands on Twitter just keeps growing, making it harder to write off Twitter as a fad and more of a force. Household name brand including the ABC, AFL, BigPond, Domino’s Pizza, Fairfax, Jetstar, NRMA, Rio Tinto, Virgin Blue, Vodaphone and even Westpac are on Twitter. Certainly, time will tell if Twitter grows in its revelance here in Australia.
For those who didn’t attend but wish they did, check out speaker Laurel Papworth’s coverage of the session on her blog where she kindly includes the slideshow used for her part of the presentation. (more…)
