The Outrider Sydney team were amongst the record number of visitors at this year’s ad:tech Sydney. Here’s what our team are saying about the ad:tech presentations that they attended.

The Relevance Of Twitter

Having been on Twitter for about six months prior to this but really not participating I was really glad to go to this session.

Relevance of Twitter session

Twitter certainly is becoming a powerful medium online in the United States but the panel of speakers including Mike Hickinbotham of Telstra expect that Twitter will become more and more used and useful here in Australia as a means of engaging with real people and real customers.

The list of Australian brands on Twitter just keeps growing, making it harder to write off Twitter as a fad and more of a force. Household name brand including the ABC, AFL, BigPond, Domino’s Pizza, Fairfax, Jetstar, NRMA, Rio Tinto, Virgin Blue, Vodaphone and even Westpac are on Twitter. Certainly, time will tell if Twitter grows in its revelance here in Australia.

For those who didn’t attend but wish they did, check out speaker Laurel Papworth’s coverage of the session on her blog where she kindly includes the slideshow used for her part of the presentation. (more…)