Google Page Layout Algorithm Change
Filed under: Google, SEO, Updates — Tags: google algorithm change, page layout — Karl Beeton @ Monday, January 30th, 2012
A short time ago Google officially launched a change to their algorithm targeting websites that are cluttered with paid advertisements above the fold. According to Inside Search the Google update “looks at the layout of a webpage and the amount of content you see on the page once you click on a result”
Sites that have little quality content above the fold will be most affected by the change. (more…)
Teaser Campaign: Learning from Others Mistakes
Filed under: Digital, Display Network, brand reputation — Tags: digital campaign, search campaign — Asha Bhat @ Wednesday, January 25th, 2012There was a major advertisement battle last year in India. It was about the “Mystery Shampoo” and if it was the number 1 shampoo.
Search plus your world for SEO
Filed under: Algorithm Changes, Google, SEO, Social Media, Updates — Tags: google +1, google plus, search plus your world — Vahe Arabian @ Tuesday, January 17th, 2012It is one of Google’s most dramatic search updates; integrating personal/social search and website content all in its patented search algorithm. Introducing Search Plus Your World!
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Google’s Not So Scary: Bids
Filed under: Adwords, Google, Google Not So Scary — Tags: adwords bidding, google adwords — Liz Koch @ Thursday, January 12th, 2012Happy 2012! I hope everyone’s as stoked as I am for the last. Year. Ever. Today, a 70 year old taxi driver told me that the only thing I have to do in my life is get married. I promptly proposed to him, but he turned me down. Hopefully 2012 won’t be full of more heartbreak like that.
Today we’ll talk about something near and dear to all of our hearts: money! Bids on AdWords, specifically.
Let’s do it.
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2012 Predictions
Filed under: Google, Social Media, Updates, bing — Tags: 2012 predictions, android, bing, cloud computing, Mobile, social media — Liz Koch @ Thursday, December 22nd, 2011Can you believe that 2011 is over?! Can you believe I’ve been living in Australia for more than a year now?! Me neither. But alas, it’s the end of the year, people! That means best-of lists and future predictions. I prefer the predictions. They’re more fun. And when you’re wrong, nothing bad happens. 
So, what’s going to happen next year?
Google – 2011 Year in Review
Filed under: Google, Updates — Tags: 2011, Google, search, year in review, zeitgeist — Katherine Johnson @ Wednesday, December 21st, 2011This year marks Google’s 11th annual look back at the searches that compose the year’s Zeitgeist—the spirit of the time. With Zeitgeist, Google look at both the popular and the fastest rising terms around the world.
Quantity vs quality
Filed under: Adwords, Google, Paid Search, Updates — Tags: keywords, ppc, search term report, sem — Paula Cifuentes @ Tuesday, December 20th, 2011As with many things in life, the field of PPC also has the age-old debate of quality versus quantity. A lot of newcomers to the field have a tendency to include too many keywords within a campaign. People seem to think that the bigger their keyword list is, the more likely it is that they’ll get more conversions. The rational here being that if I get 2 conversions with 100 keywords, I must be able to get 200 conversions from 10,000 keywords, right?! Plus, it’s also really impressive to talk about your campaign with 8 MILLION keywords.
“Damn, he must know what he’s doing, he has so many keywords!” (more…)
Lost in Translation
Filed under: Google — Tags: google translate, microsoft translate, online translate, yahoo translate — Marion Vallier @ Thursday, December 15th, 2011Translation websites used to be bad. Really bad. The first time I heard about them was eight years ago during my German class. My friend used a translation tool for his homework. Let’s just say it didn’t end well.
Since I hadn’t looked in a while, I thought it was worth taking a look at how the tools work now. Have they improved? Now all search engines offer to translate your text in any language, so which one is the best? (Being French in Australia leads you to these type of interrogations ).
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Google’s Not So Scary: “See Search Terms”
Filed under: Google, Google Not So Scary — Tags: Google, googles not so scary — Liz Koch @ Thursday, December 8th, 2011Good old Google, always trying to simplify things, and in the process, confusing all the people who knew the old way. This is definitely the case for the Search Query Report, or what’s now just “See Search Terms”. In the days of old, you’d have to go into the Reporting section of Google AdWords and choose to run the Search Query Report, or “SQR” as the cool kids would call it. In October of 2010, Google made it easier. And it actually is easier! A lot easier! Some people still reminisce about the days of old and call it the SQR, but it’s been over a year now, so say it with me now, “I see search terms!”
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On Thanksgiving
Filed under: Adwords, Google, Paid Search, Remarketing, Updates — Tags: aussie thanksgiving, Google, thanksgiving — Liz Koch @ Wednesday, November 23rd, 2011Thanksgiving is probably the best American holiday there is. I’ve never had a bad Thanksgiving.
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