Search plus your world for SEO
Filed under: Algorithm Changes, Google, SEO, Social Media, Updates — Tags: google +1, google plus, search plus your world — Vahe Arabian @ Tuesday, January 17th, 2012
It is one of Google’s most dramatic search updates; integrating personal/social search and website content all in its patented search algorithm. Introducing Search Plus Your World!
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3 SEO Tips to Optimise Google Sitelinks
Filed under: Algorithm Changes, Google, SEO, Updates — Tags: google algorithm change, google sitelinks, seo strategy — Joshua Lee @ Friday, August 26th, 2011Following on from Google launching extended sitelinks last week, we’ve been doing some analysis to test how you can leverage the most out of this new format. We know that the new Google sitelinks appear mainly for brand related search terms, in particular for results that appear in the top position. Google only shows sitelinks for pages that they believe are relevant to the user search query.
The purpose of this post is partly to help you avoid sticky situations with sitelinks like what happened to DFO a few years back. But my main goal today is to present 3 SEO tactics that may improve the quality of your sitelinks, and the relevancy between your key pages and important keywords. (more…)
Google Launches Extended Sitelinks
Filed under: Algorithm Changes, Google, SEO, Updates — Tags: Google, SEO, SEO Ranking Factors, sitelinks — Glen Smith @ Thursday, August 18th, 2011As you may have noticed over the last week or so, Google have been experimenting with extended sitelinks.
At Outrider we have been busy testing these sitelinks for various branded keywords for our clients. These new sitelinks have been appearing on and off since early last week, but now the official word from Google is that they are here to stay.
Below is an example of these extended sitelinks for the keyword term “Outrider”
How Google and Social Media change the way we share article content
Filed under: Algorithm Changes, SEO, Social Media — Tags: article promotion, article syndication, link building — Mathew Hammond @ Friday, August 12th, 2011With the ongoing algorithm changes Google makes in determining the value of links through article marketing, it is important to constantly revise your websites link building strategy.
Important questions to consider are;
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Place Ça Change – Why Has Google Places Taken Over the SERPs?
Filed under: Algorithm Changes, Google, Mobile, Places, Research, Updates — Tags: google places, local search, Mobile, mobile advertising, mobile search — Jeremy Beckett @ Friday, February 4th, 2011A long time ago, a wise chap once said to me, “always follow the money”.
Admittedly, it was my older brother speaking and he had just thrown a few pennies down a steep hillside, but the principle still holds true. In corporate terms, change is almost always driven by financial considerations. Sometimes, the consumer wins out because of it… and sometimes changes are made “for our convenience”, but not for our benefit.
MAYDAY, MAYDAY
Filed under: Algorithm Changes, Google, News, SEO, Search Engines, Updates — Tags: Google, google algorithm change — Outrider Team @ Friday, May 14th, 2010In previous posts I wrote about some potential changes for Google’s infrastructure which Matt Cutts called Caffeine. Now, Matt did say (I guess we are on a first name basis) that they were going to hold off on this update until after Christmas 2009. This was done because last time a big update occurred it was right before Christmas and it negatively affected online retail sales. So, a bit of love – just in case Caffeine would have a significant affect in the SERP’s.
Then there was a ranking change which introduced the idea of how web page speed is being factored into the ranking criteria. I will reiterate here – relevancy is still the key metric.
But, something significant happened in Q1-Q2 2010 and Webmasterworld, as has always been done in the past, called a new, noticed algorithm changed “Mayday”.
