Introducing: Google Analytics Multi-Channel Funnels

Filed under: Analytics, Google — Tags: , , , , , — Rodney Ip @ Monday, October 10th, 2011

“A conversion is a lot like scoring a goal in a basketball game – it takes more than one player to make it happen”

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‘Go Measure with Google Analytics’ Sydney Wrap-up

Filed under: Analytics, Google, Updates — Tags: , , , , , , , , , , — Ian Lavelle @ Friday, September 2nd, 2011

Earlier this week, a few of my colleagues and I attended the ‘Go Measure with Google Analytics’ event in Sydney. In this post I will  summarise  some of the key learnings and take-aways that we got from what was a very interesting day indeed (forgive the lengthy post, I have a lot to cover… :-) ).

The agenda gave insight into some of the speakers we would witness over the course of the day, including several of Google’s own, namely John Jersin (Google Analytics Product Manager from the US), Alex Speziali, Peter Evans and Dave Smith (Analytics Specialists for Google AU/NZ), and Timo Josten (Google Analytics Certified Partner Manager, APAC & EMEA). Also on the panel were several Google partners – Christian Bartens, Director of Datalicious;  Daniel Rowan, GM of Internetrix, and Benjamin Mangold, Director of Loves Data (formerly Mangold Sengers), to offer their insight into some of the vast Google Analytics complexities.

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Social Media Tracking for Google Analytics

Filed under: Analytics, Updates — Vahe Arabian @ Friday, July 1st, 2011

In this past month, Google (the “Googleplex”) has been busy announcing and rolling out several new search features, algorithm updates and innovative projects (literally keeping us SEO’s on our feet!). However Google have made yet another feature announcement, this time for Google Analytics – Social Tracking.

I’m sure everyone is jumping for joy, well I sure am :) . For the most part, the ability to track and monitor social interaction, or basically measuring what a website visitor really likes to read to the point of sharing it with their friends, had become pandemic for companies — even enterprise companies that are investing tens of thousands of dollars into social media campaigns. (more…)



New Google Analytics Tracking Code: Improves SEO and SEM?

Filed under: Analytics, News, SEO, Updates — Tags: , , , , , — Rodney Ip @ Tuesday, May 31st, 2011

Those that haven’t signed up for Google Analytics in the last year may not have noticed that Google have updated their Google Analytics tracking code! The migration to the asynchronous (async) tracking code is probably the most significant change to the data collection mechanism of the analytics product since Google Analytics was launched in 2005 – for the first time allowing users to place the tracking code anywhere on the page without interfering with page load times.

The benefits of the new tracking code include: -

1.       Faster page load times,

2.       Increased accuracy in tracking of visitors,

3.       Less page interruptions,

4.       IMPROVED SEM AND SEO RESULTS!

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Google Analytics Site Speed Report

Filed under: Analytics, Google, News, Paid Search, SEO — Tags: , , , — Mefi Fifita @ Thursday, May 12th, 2011

Google have recently released a new reporting function within Google Analytics  to measure ‘Site Speed’.  The report has been developed to measure page load time and I have to admit, it is insightful.

The report sits within the Content section of Analytics reports:

  • Avg Page Load Time—The average amount of time (in seconds) it takes that page to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser.
  • Pageviews—The actual number of times the page was viewed for the selected date range.
  • Page Load Sample—The actual number of pageviews that were sampled to calculate the average page load time.
  • Bounce Rate—As for Pages report, the percentage of views to this page in which this page was the only one viewed for the session.
  • % Exit—As for the Pages report, the percentage of views to this page in which this page was the last page in the session. (more…)


What Does Google’s New SSL Search Mean For Analytics?

Filed under: Analytics — Tags: , , , — Mark @ Tuesday, June 8th, 2010

Last month Google made the announcement that in addition to its regular search choice they would start offering a new “secure” alternative.  The new offering can be found at https://www.google.com and the idea behind the new service is rather simple. By using SSL technology you are able to create a secure and encrypted connection between your browser and Google, ensuring that no third parties on your network will be able to intercept your search results.

However, this new enhanced privacy potentially comes at a cost for those of us out there who rely on analytical software to gain valuable insights into how users come to discover our site. Let’s say for example you owned a website that sold home theatre systems, traditionally when a user searched for the phrase “buy home theatre” in Google they would be taken to the address http://www.google.com/search?q=buy+home+theatre. Then when a user clicked your listing in the search results and was taken to your website, using analytical software you could then see what page the user came from, and in turn, discover what search phrases they used to discover your site. (more…)



Tracking Activity On Your Outbound Links using Google Analytics

Filed under: Analytics, Google — Tags: , , , — Ian Lavelle @ Friday, September 4th, 2009

A topic that comes up quite often in SEO discussions is the merits of outbound linking, whether you should link to your competitors and if outbound links encourage visitors to leave your site. You should consider the user experience first and foremost when thinking about outbound links. If the link directs the user to relevant content that they would be interested in, then the link is worthwhile. If you’re worried about excessive loss of traffic through external links, then it makes sense to keep a close eye on the click activity around these links.

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