Google – 2011 Year in Review
Filed under: Google, Updates — Tags: 2011, Google, search, year in review, zeitgeist — Katherine Johnson @ Wednesday, December 21st, 2011
This year marks Google’s 11th annual look back at the searches that compose the year’s Zeitgeist—the spirit of the time. With Zeitgeist, Google look at both the popular and the fastest rising terms around the world.
Quantity vs quality
Filed under: Adwords, Google, Paid Search, Updates — Tags: keywords, ppc, search term report, sem — Paula Cifuentes @ Tuesday, December 20th, 2011As with many things in life, the field of PPC also has the age-old debate of quality versus quantity. A lot of newcomers to the field have a tendency to include too many keywords within a campaign. People seem to think that the bigger their keyword list is, the more likely it is that they’ll get more conversions. The rational here being that if I get 2 conversions with 100 keywords, I must be able to get 200 conversions from 10,000 keywords, right?! Plus, it’s also really impressive to talk about your campaign with 8 MILLION keywords.
“Damn, he must know what he’s doing, he has so many keywords!” (more…)
Lost in Translation
Filed under: Google — Tags: google translate, microsoft translate, online translate, yahoo translate — Marion Vallier @ Thursday, December 15th, 2011Translation websites used to be bad. Really bad. The first time I heard about them was eight years ago during my German class. My friend used a translation tool for his homework. Let’s just say it didn’t end well.
Since I hadn’t looked in a while, I thought it was worth taking a look at how the tools work now. Have they improved? Now all search engines offer to translate your text in any language, so which one is the best? (Being French in Australia leads you to these type of interrogations 
).
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Google’s Not So Scary: “See Search Terms”
Filed under: Google, Google Not So Scary — Tags: Google, googles not so scary — Liz Koch @ Thursday, December 8th, 2011Good old Google, always trying to simplify things, and in the process, confusing all the people who knew the old way. This is definitely the case for the Search Query Report, or what’s now just “See Search Terms”. In the days of old, you’d have to go into the Reporting section of Google AdWords and choose to run the Search Query Report, or “SQR” as the cool kids would call it. In October of 2010, Google made it easier. And it actually is easier! A lot easier! Some people still reminisce about the days of old and call it the SQR, but it’s been over a year now, so say it with me now, “I see search terms!”
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On Thanksgiving
Filed under: Adwords, Google, Paid Search, Remarketing, Updates — Tags: aussie thanksgiving, Google, thanksgiving — Liz Koch @ Wednesday, November 23rd, 2011Thanksgiving is probably the best American holiday there is. I’ve never had a bad Thanksgiving.
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Google’s Not So Scary: Why do my ads look like that?!
Filed under: Adwords, Google, Google Not So Scary, Paid Search — Tags: creative messaging, Google, google ads, google adwords, google adwords creative, SEM creative — Liz Koch @ Wednesday, November 9th, 2011Welcome back, friends! Today’s edition of Google’s Not So Scary will go back to creating your Google AdWords campaigns, and specifically, what to do when your ad doesn’t come up how you thought it was going to.
So, you’ve made your brand new Google AdWords ad. You’ve drafted a beautiful headline, your description line 1 is eloquent and sends the perfect message, and your description line 2 just knocks it out of the park. This ad is pure bliss. Customers will come in droves. You set it live. (more…)
Google Think Quarterly – Innovation Edition
Filed under: Google, Think Quartely, Updates — Tags: Google, think quarterly — Katherine Johnson @ Wednesday, October 26th, 2011The other week I summarised the People edition of Google’s Think Quarterly. Whilst doing this, I realised we missed summarising their Q3 edition. So here it is!
It was all about Innovation for Google’s previous edition of Think Quarterly.
Think Auto with Google Wrap-up
Filed under: Google, Think Events, Updates — Tags: branding, Google, local search, mobile search, social media, think auto — Ian Lavelle @ Tuesday, October 18th, 2011A few of the team here at Outrider had the opportunity to attend Think Auto with Google Australia last week. The purpose of this blog post is to highlight some of the key points of interest from the session.
Google’s Not So Scary. Part 3: Targeting
Filed under: Adwords, Google, Google Not So Scary, Paid Search — Tags: device targeting, geo-targeting, Google, Google Not So Scary, language targeting, targeting — Liz Koch @ Thursday, October 13th, 2011What do you know, we have our own little Trilogy here on the Outrider blog. Part 3, I’m such a proud momma!
Today’s Google’s Not So Scary focus is targeting. (more…)
Google Think Quarterly – The People Edition
Filed under: Google, Think Quartely, Updates — Tags: Google, think quarterly — Katherine Johnson @ Wednesday, October 12th, 2011The latest issue of Think Quarterly is all about people.
“… Information is inseparable from the people who are creating it… “
