Infographic – Will Mobile Payments Kill the Credit Card?
Filed under: Infographic, Infographic Fridays, Mobile, Updates — Tags: google wallet, Infographic, mobile payments — Katherine Johnson @ Friday, October 7th, 2011
At the unveiling of Google Wallet the other week, Stephanie Tilenius (Google’s VP of Commerce), declared that 2011 marks the future of mobile. Here at Outrider, we feel the same.
In 2009, mobile payments made up only 0.5% of the total e-commerce transactions. A study released last year from the Aite Group (a research & advisory firm), projects mobile payments to increase steadily over the next five years, from an estimated $16 billion in 2010 to $214 billion by the end of 2015. (more…)
Infographic – Evolution of The Mobile Consumer: Australia
Filed under: Google, Infographic, Infographic Fridays, Mobile, Paid Search, Updates — Tags: android, Google, Infographic, Mobile, mobile consumer — Katherine Johnson @ Friday, September 16th, 2011To compliment Google Think:Mobile Event & Research, they released a funky infographic to depict the Evolution of the Australian Mobile consumer.
Google Think:Mobile Research
Filed under: Digital, Google, Mobile, Think Events, Updates — Tags: android, Google, Mobile, smartphone — Katherine Johnson @ Thursday, September 15th, 2011Last week at the Google Think:Mobile event, their latest Mobile research was unveiled. Google teamed up with IPSOS Research and interviewed over 30,000 people across 30 countries to survey the impact of smartphones on consumer. (more…)
Google Think:Mobile Sydney Wrap-Up
Filed under: Digital, Google, Mobile, Think Events, Updates — Tags: android, Google, Mobile, smartphone — Rodney Ip @ Monday, September 12th, 2011“It’s not too late to be early” – Nick Leeder, Managing Director of Google.
It is predicted that half of the Australian population will use Mobile Smartphones by the end of 2011 – right now 37% of Australians own a smartphone making us a world leader in Mobile Smartphone Adoption. The message of “get in early” was repeated to us throughout the day at Google’s Think:Mobile 2011 event highlighting the enormous opportunities in making your online presence compatible with mobile devices – now! (more…)
Use Mobile Display To Maximise Returns For Your Online Retail Business
Filed under: Adwords, Display Network, Mobile, News, Research, Updates — Tags: Display, google adwords, google mobile, Mobile, mobile search, search — Leena Chamoli @ Thursday, May 19th, 2011These days, I’m sure if you ran into somebody from Google they would do their best to make you believe that mobile is the next big thing to happen in the world of online marketing. And there definitely is a strong reason why you should start to take note.
The number of mobile Internet users is growing at an incredible rate. Consumers are increasingly reliant on their mobile devices for information while they are on the go, be it on a train or bus, reading news articles, checking sports scores, or searching for nearby restaurants or movies.
The Ever Increasing Importance of a Mobile Platform in Marketing Plans
Filed under: Google, Mobile, Updates — Tags: google mobile search, location targeting, Mobile, mobile search — Sam Torpey @ Wednesday, April 27th, 2011Trying to find a new mobile phone, I had a browse through a mobile carrier’s catalogue embedded in my local morning paper. While the differentiation between hardware, design and social networking capabilities seemed to be key features of many phones, another key feature was software: Smartphone software to be exact.
Gone are the days when the latest phone technology included a 1.3 megapixel camera. According to ABI Research, 302 Million smartphones were shipped globally in 2010, up 71% from shipments made in 2009. Google’s most recent CEO is quoted saying “2011 is all about mobile”. So, why is a mobile marketing platform becoming more crucial to businesses? (more…)
Place Ça Change – Why Has Google Places Taken Over the SERPs?
Filed under: Algorithm Changes, Google, Mobile, Places, Research, Updates — Tags: google places, local search, Mobile, mobile advertising, mobile search — Jeremy Beckett @ Friday, February 4th, 2011A long time ago, a wise chap once said to me, “always follow the money”.
Admittedly, it was my older brother speaking and he had just thrown a few pennies down a steep hillside, but the principle still holds true. In corporate terms, change is almost always driven by financial considerations. Sometimes, the consumer wins out because of it… and sometimes changes are made “for our convenience”, but not for our benefit.
2010: The Year of Mobile Search??
Filed under: Mobile, Paid Search — Tags: high-end devices, Mobile, mobile optimisation, Paid Search, smart phones, wap devices — Jacqui Tourle @ Thursday, February 4th, 2010While every year for the past five has been heralded ‘the year of mobile’, will 2010 take the crown? I don’t think it’s quite time yet, but it is time we all sat up & took notice of how consumers are using search on mobile phones.
There are two ways to target paid search ads to consumers using mobiles:
1. Users on WAP-enabled mobile phones (eg BlackBerry and the host of internet-enabled standard handsets)
Google vs Bing: Searching For Coffee Shops On iPhone
Filed under: Mobile, Search Engines, Updates — Tags: bing, bing mobile search, Google, google mobile search, iphone, local search, Mobile — David Boyd @ Monday, August 10th, 2009I like to drink coffee and fortunately for me there is no shortage of coffee shops in the area. Infact, there are no less than six coffee shops on the block where the Outrider Sydney office is located.
So to satisfy my curiousity I wanted to compare mobile search results on Google vs Bing when looking for “coffee shop cremorne” on the iPhone. How do the search engine results look and perform on iPhone and if I was searching would I actually find a coffee shop?
Understanding Mobile Keywords
Filed under: Mobile, News, Paid Search, SEO, Updates — Outrider Team @ Tuesday, May 5th, 2009January saw the introduction of the Google mobile keyword tool which allows AdWords users to access search volume specifically from mobile-device searches.
Essentially this tool is the first to make available effective keyword research for both PPC and SEO mobile campaigns.
At the moment Google does not provide this information to the publically available tool, so you must be logged into an AdWords account to see this information. (Note: you must have a mobile ad within your adgroup to be able to utilise this feature)
Access is as simple as logging into your AdWords account, accessing your mobile ad group and looking for the Keyword Tool link available near the top of the table illustrating campaign data.
