Happy Halloween!
Filed under: News, Updates — Tags: halloween, halloween costume search, happy halloween — Liz Koch @ Monday, October 31st, 2011
I can’t lie to you, dear Outrider blog lovers, I was really excited to write the Halloween post. And then, *sigh*, I just couldn’t think of anything good. What to write about for Halloween in the search industry? Everybody writes about the top-searched costumes. It’s cool to see, and it’s always fun to look back and remember our pop culture icons. Angry Birds this year; Hulk Hogans, Kate Gosselins, and Snookies in our past. Yeah, they’re funny, but I don’t have anything new to say about them. (more…)
LinkedIn Raises The Bar With Company Status Updates
Filed under: LinkedIn, News, Social Media, brand reputation — Tags: LinkedIn, social media, social media platforms — Joshua Lee @ Friday, October 28th, 2011With research claims under it’s belt as the most important social network platform, LinkedIn just keeps getting better. The more recent feature announced earlier this month includes being able to post company status updates directly from your LinkedIn Company Page. It was the next logical step after LinkedIn News, really. In fact, I’m quite surprised that it’s taken this long for LinkedIn to add this functionality. (more…)
Google Wallet – Launched in the US of A
Filed under: Google, News, Updates — Tags: Google, google beta, google wallet — Liz Koch @ Thursday, September 22nd, 2011Here at the Outrider blog, we’ve written a lot about mobiles and what they mean to the search industry.
Think about it – how much time you spend on your mobile every day? See, they deserve to be written about! So I’ll keep with the trend, and talk to you about what Google hopes to be the next big thing in mobiles: the Google Wallet.
Google Wallet allows you to use your phone to pay for things and will do other stuff too, you just need to wait awhile! This has gone live in the United States on Monday (currently just for CitiBank MasterCards and Google pre-paid credit cards), so let’s have a chat about what it means.
AIMIA Event – Global Reviews Research Spotlight
Filed under: Conferences, News, Research, SEO, Updates — Tags: e-commerce, global reviews, online retail, SEO — Victor Navarro @ Monday, September 19th, 2011The recent research commissioned by Outrider Australia into online consumer purchase behaviour has delivered some very powerful insights into how Australian’s are researching and buying products online. As many of you know, some of the findings were presented at last weeks AIMIA sponsored event, Online Retail: Brand Engagement in a Multi-Channel Environment.
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Generic Top-Level Domains (gTLDs) and SEO
Filed under: Domain Names, News, SEO, Updates — Tags: Domain Names, dot anything, generic top-level domains, gTLDs, SEO — andryo @ Wednesday, June 8th, 2011What is gTLDs (Dot Anything)?
Worldwide Internet revolution is to be announced in June 2011, where web addresses will expand beyond dot com. Generic Top-Level Domains (dot anything) can be acquired for a price of $US185,000. Governments, businesses and entrepreneurs are expected to race to apply for popular Top-Level Domain names in a 60-day application window that will come after the official announcement. The first Top Level Domain names will likely be active mid next year. (more…)
New Google Analytics Tracking Code: Improves SEO and SEM?
Filed under: Analytics, News, SEO, Updates — Tags: asynchronous, aysnc, Google Analytics, SEO, tracking code, web analytics — Rodney Ip @ Tuesday, May 31st, 2011Those that haven’t signed up for Google Analytics in the last year may not have noticed that Google have updated their Google Analytics tracking code! The migration to the asynchronous (async) tracking code is probably the most significant change to the data collection mechanism of the analytics product since Google Analytics was launched in 2005 – for the first time allowing users to place the tracking code anywhere on the page without interfering with page load times.
The benefits of the new tracking code include: -
1. Faster page load times,
2. Increased accuracy in tracking of visitors,
3. Less page interruptions,
4. IMPROVED SEM AND SEO RESULTS!
Use Mobile Display To Maximise Returns For Your Online Retail Business
Filed under: Adwords, Display Network, Mobile, News, Research, Updates — Tags: Display, google adwords, google mobile, Mobile, mobile search, search — Leena Chamoli @ Thursday, May 19th, 2011These days, I’m sure if you ran into somebody from Google they would do their best to make you believe that mobile is the next big thing to happen in the world of online marketing. And there definitely is a strong reason why you should start to take note.
The number of mobile Internet users is growing at an incredible rate. Consumers are increasingly reliant on their mobile devices for information while they are on the go, be it on a train or bus, reading news articles, checking sports scores, or searching for nearby restaurants or movies.
Google Analytics Site Speed Report
Filed under: Analytics, Google, News, Paid Search, SEO — Tags: Google Analytics, Landing Page Load Time, Page Load Time, Site Speed — Mefi Fifita @ Thursday, May 12th, 2011Google have recently released a new reporting function within Google Analytics to measure ‘Site Speed’. The report has been developed to measure page load time and I have to admit, it is insightful.
The report sits within the Content section of Analytics reports:
- Avg Page Load Time—The average amount of time (in seconds) it takes that page to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser.
- Pageviews—The actual number of times the page was viewed for the selected date range.
- Page Load Sample—The actual number of pageviews that were sampled to calculate the average page load time.
- Bounce Rate—As for Pages report, the percentage of views to this page in which this page was the only one viewed for the session.
- % Exit—As for the Pages report, the percentage of views to this page in which this page was the last page in the session. (more…)
Outrider @ ad:tech Sydney 2011 Recap
Filed under: News, Places, Updates — Tags: ad:tech sydney, google places, local search, mobile location marketing, outrider, seo strategy — Poorani Prithiviraj @ Friday, March 25th, 2011The past couple of weeks leading up to ad:tech Sydney have been all about planning and preparing for the exhibition and the conference sessions. And like any other exciting event, the two days arrived in style and we were there amongst our fellow industry players, on the 9th and 10th of March. Positioned right next to Google, we represented Outrider with a stunning exhibition stand that highlighted the meaning of our business: “experience relevance” – and what better way to do this than a beach theme! The inspiration of the wave of course came from our slogan – “Make your way to the top” 
Google ‘Clears up the Muck’ Spread by Content Farms
Filed under: News, SEO, Search Engines, Updates — Tags: algorithm, content farm, Google, rankings, scraping, serp, spam, update — Ian Lavelle @ Tuesday, March 1st, 2011Word emanating from the US over the past few days is that Google have made a change to their organic ranking algorithm, which they claim will positively affect 12% of all searches (don’t they always?!). The official Google blog announcement states the change is designed to improve relevancy in their results and “reduce rankings for low-quality sites”. While the general online population should (and do) welcome this change, as always when Google makes major algorithmic tweaks, several sites/webmasters are claiming unjust punishments.
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