2010: The Year of Mobile Search??
Filed under: Mobile, Paid Search — Tags: high-end devices, Mobile, mobile optimisation, Paid Search, smart phones, wap devices — Jacqui Tourle @ Thursday, February 4th, 2010While every year for the past five has been heralded ‘the year of mobile’, will 2010 take the crown? I don’t think it’s quite time yet, but it is time we all sat up & took notice of how consumers are using search on mobile phones.
There are two ways to target paid search ads to consumers using mobiles:
1. Users on WAP-enabled mobile phones (eg BlackBerry and the host of internet-enabled standard handsets)
Using Search to Build Desire
Filed under: Paid Search — Tags: brand, build, desire, Paid Search, search marketing — Jacqui Tourle @ Friday, May 22nd, 2009We all know paid search is a great direct-response mechanism. We can very effectively place a product right in front of a consumer at the precise time they’re looking for a solution. But what about effecting consideration further up the funnel? (more…)
Understanding Mobile Keywords
Filed under: Mobile, News, Paid Search, SEO, Updates — Steve Wulz @ Tuesday, May 5th, 2009January saw the introduction of the Google mobile keyword tool which allows AdWords users to access search volume specifically from mobile-device searches.
Essentially this tool is the first to make available effective keyword research for both PPC and SEO mobile campaigns.
At the moment Google does not provide this information to the publically available tool, so you must be logged into an AdWords account to see this information. (Note: you must have a mobile ad within your adgroup to be able to utilise this feature)
Access is as simple as logging into your AdWords account, accessing your mobile ad group and looking for the Keyword Tool link available near the top of the table illustrating campaign data.
