Google’s Not So Scary. Part 1: Match Types
Filed under: Adwords, Google, Google Not So Scary, Paid Search, Updates — Tags: broad match, exact match, Google, keywords, match types, negative match, phrase match — Liz Koch @ Tuesday, August 16th, 2011
A lot of people seem to think that SEM (or PPC for my American compatriots, woot for freedom!) is a big scary monster that’s just about impossible to understand. I’m here to help you tame that beast, and in doing so have decided to start a series for you, dear Outrider Blog readers, the Google’s Not So Scary Series.
Today’s post is about keywords and match types, your first step toward building a Google AdWords campaign, and something that’s not so scary at all. (more…)
Remarketing: Utilising it to its full potential!
Filed under: Display Network, Google, Paid Search, Remarketing, Updates — Tags: best practices, frequency cap, remarketing, remarketing creatives — Rodney Ip @ Tuesday, August 2nd, 2011Following on from Sam’s Outrider Blog post on Google Adwords Remarketing, this post will discuss the best practices that we implement at Outrider when launching Remarketing campaigns.
When the GDN performs better than search
Filed under: Adwords, Display Network, Paid Search, Research, Updates — Tags: GDN, Google, google adwords, Google Dsiplay Network, ppc, sem — Marion Vallier @ Tuesday, July 26th, 2011If you go to the Google Display Network website, you’ll find many case studies on how well the Google Display Network (GDN) performs and how CPA performance is pretty similar to that of Google’s Search network.
My own experiences have thrown up some interesting results. For one of my clients, I actually have a stronger performance on the display network than on the search network.
My campaigns are contextually targeted and display text ads only. We restructured the campaigns last year (more granular ad groups, some excluded sites etc.) and since then, the results from this campaign have been pretty impressive.
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The Importance of Journeys
Filed under: Paid Search, SEO, Updates — Tags: click path, consumer journey, consumer path, conversion funnel — Liz Koch @ Tuesday, July 19th, 2011We’re all on a journey. Actually, we’re all on a lot of journeys. Some of them we know about and are actively pursuing, and others, well, others we’re just on and we probably won’t even know that we’re on them until years later. A lot of the time we don’t even know how the things that we do affect all of the other things that we do, think, and choose. (more…)
Remarketing With Google Adwords
Filed under: Adwords, Display Network, Google, Paid Search — Tags: google display network, google remarketing, remarketing, retargeting — Sam Torpey @ Tuesday, July 12th, 2011
What Is Remarketing?
Remarketing is a form of advertising that allows an organisation to target an audience, over the Google Display Network, where the audience has previously shown an interest in a particular product/service after visiting your website. (more…)
Google Advisor – Google’s New Finance Comparison Site Launches
Filed under: Google, Paid Search, Search Engines, Updates — Tags: Google, Google Advisor, Google Product Launch — Shad Bruce @ Thursday, July 7th, 2011Google advisor (only available in the US currently) is another Google tool that helps the user make financial decisions easier and faster, such as comparing a mortgage or credit card.
So how does it work?
Simply go to Google advisor and type in information that you may be looking for relating to a financial product – be it a credit card, mortgage, different CDs (Certificate of Deposit or known to us Aussies as high interest savings accounts), or other bank accounts e.g. savings or checking. (more…)
Back to Basics: A Quick Guide to 20 ‘Must Know’ Paid Search Terms
Filed under: Adwords, Google, Paid Search — Tags: Adwords, google adwords, google mobile search, google search, keyword research, Paid Search, search engine, sem — Megan Edwards @ Tuesday, June 21st, 2011With the digital landscape evolution showing no signs of slowing down, it’s easy to become overwhelmed by the volume of new things we are exposed to on an almost daily basis. What’s more is that often we are expected to understand and know how to use these new applications, programs and solutions almost immediately with no instruction manual or road map!
That’s why I find it’s important to get back to basics every now and then and that’s what this blog post aims to do for Paid Search by providing an easy index guide to 20 ‘Must Know’ Paid Search terms. Whether you’re new to Paid Search, a CEO needing help deciphering reports or a small business owner trying your hand at AdWords for the first time, these ‘must know’ terms will go a long way to helping you get comfortable with the world of paid search.
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SEM Account House Keeping Tips
Filed under: Adwords, Google, Paid Search — Tags: Adwords, Google, google adwords, Paid Search, sem — Alexander Hancocks @ Tuesday, June 14th, 2011As a recent arrival to these sunny shores (I didn’t know you had rain in Australia until the other week), and with the advent of Winter I thought it appropriate to blog about the importance of Good House Keeping. I am not going to prattle on about the latest trends in kitchens or fleecy knickers, rather the importance of regularly reviewing SEM accounts in order to update, refresh and stay abreast of the latest innovations, trends and technology.
Bing’s Attempt to Win Us Back – New Business Portal
Filed under: Paid Search, SEO, Updates, bing — Tags: bbp, bing, bing business portal, business portal, local business listings — Liz Koch @ Thursday, May 26th, 2011I’d been a Bing fan since it first came out. The commercials in the US were great and the pictures on the home page were even better. Cute animals, exotic locales, and humour; Bing had it all. Well, all of the superficial stuff at least.
Google Analytics Site Speed Report
Filed under: Analytics, Google, News, Paid Search, SEO — Tags: Google Analytics, Landing Page Load Time, Page Load Time, Site Speed — Mefi Fifita @ Thursday, May 12th, 2011Google have recently released a new reporting function within Google Analytics to measure ‘Site Speed’. The report has been developed to measure page load time and I have to admit, it is insightful.
The report sits within the Content section of Analytics reports:
- Avg Page Load Time—The average amount of time (in seconds) it takes that page to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser.
- Pageviews—The actual number of times the page was viewed for the selected date range.
- Page Load Sample—The actual number of pageviews that were sampled to calculate the average page load time.
- Bounce Rate—As for Pages report, the percentage of views to this page in which this page was the only one viewed for the session.
- % Exit—As for the Pages report, the percentage of views to this page in which this page was the last page in the session. (more…)
