Infographic – How are Australians Shopping Online?
Filed under: Digital, Infographic, Research, Shopping, online retail — Tags: behavioural study, digital marketing strategy, online retail, online retailers, online shopping — Outrider Team @ Thursday, September 29th, 2011
With the online retail industry growing ever so quickly in Australia, it is important to understand how Australians are shopping online.
Partnering with Global Reviews, we’ve recently conducted a behavioural study around this topic. The infographic compares the findings to similar research that was done in 2009. (more…)
AIMIA Event – Global Reviews Research Spotlight
Filed under: Conferences, News, Research, SEO, Updates — Tags: e-commerce, global reviews, online retail, SEO — Victor Navarro @ Monday, September 19th, 2011The recent research commissioned by Outrider Australia into online consumer purchase behaviour has delivered some very powerful insights into how Australian’s are researching and buying products online. As many of you know, some of the findings were presented at last weeks AIMIA sponsored event, Online Retail: Brand Engagement in a Multi-Channel Environment.
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When the GDN performs better than search
Filed under: Adwords, Display Network, Paid Search, Research, Updates — Tags: GDN, Google, google adwords, Google Dsiplay Network, ppc, sem — Marion Vallier @ Tuesday, July 26th, 2011If you go to the Google Display Network website, you’ll find many case studies on how well the Google Display Network (GDN) performs and how CPA performance is pretty similar to that of Google’s Search network.
My own experiences have thrown up some interesting results. For one of my clients, I actually have a stronger performance on the display network than on the search network.
My campaigns are contextually targeted and display text ads only. We restructured the campaigns last year (more granular ad groups, some excluded sites etc.) and since then, the results from this campaign have been pretty impressive.
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Search Ranking Factors
Filed under: Google, Research, SEO — Tags: 2011 edition of the Search Engine Ranking Factors, Periodic Table of SEO Ranking Factors, SEO, SEO Ranking Factors, SEOmoz — Karen_Lewis @ Tuesday, June 21st, 2011The recent publication by searchengineland.com of the Periodic Table of SEO Ranking Factors has offered a great introduction to the basic concepts of SEO in the form of a funky infographic.
It offers those new to search engine marketing a good foundation on how to optimise a website and what needs to be considered – for example the architecture of the website i.e. can the site be easily crawled and if inbound links to your website are from trusted, quality websites will this aid your rankings? (more…)
Use Mobile Display To Maximise Returns For Your Online Retail Business
Filed under: Adwords, Display Network, Mobile, News, Research, Updates — Tags: Display, google adwords, google mobile, Mobile, mobile search, search — Leena Chamoli @ Thursday, May 19th, 2011These days, I’m sure if you ran into somebody from Google they would do their best to make you believe that mobile is the next big thing to happen in the world of online marketing. And there definitely is a strong reason why you should start to take note.
The number of mobile Internet users is growing at an incredible rate. Consumers are increasingly reliant on their mobile devices for information while they are on the go, be it on a train or bus, reading news articles, checking sports scores, or searching for nearby restaurants or movies.
Place Ça Change – Why Has Google Places Taken Over the SERPs?
Filed under: Algorithm Changes, Google, Mobile, Places, Research, Updates — Tags: google places, local search, Mobile, mobile advertising, mobile search — Jeremy Beckett @ Friday, February 4th, 2011A long time ago, a wise chap once said to me, “always follow the money”.
Admittedly, it was my older brother speaking and he had just thrown a few pennies down a steep hillside, but the principle still holds true. In corporate terms, change is almost always driven by financial considerations. Sometimes, the consumer wins out because of it… and sometimes changes are made “for our convenience”, but not for our benefit.
Know Your Numbers
Filed under: Adwords, Google, Keyword Research, Research, SEO, Updates — Tags: google adwords, google algorithm change, keyword research, SEO — Jeremy Beckett @ Thursday, October 14th, 2010”A politician uses statistics in the same way a drunkard uses a lamppost. Both use them for support, neither user them for illumination”.
Source: Attributed to various people from Winston Churchill to H.L. Mencken.
I love statistics and numbers, I really do. They can make you weep (bank balance), laugh (bank balance, again) or tear your hair out in frustration while being told “your call is important to us” (that’d be the bank balance again). Reading a set of numbers is just like reading a quality investigative news story: the facts are true; they tell a story which leads to a conclusion; and they back up the headline 100%.
Mash-Up of the Best Infographics for 2009
Filed under: Research, SEO, Social Media — Tags: infographics, link baiting, optimisation, SEO, social media, visualisation — Poorani Prithiviraj @ Monday, November 23rd, 2009Over the past couple of weeks, while I’ve been researching Search related stats and Social Media information; I have come across some ultra-cool Infographics that explain the most complicated scenarios through the use of visual mediums – usually these are images and videos.
Hence, the cliche of “a picture speaks a thousand words” is definitely true in this case, especially in the world of Search and Social Media. So I decided to share some of these cool Infographics with you and to show how powerful they can be for SEO.
This was definitely at the top of my list for the best Infographics. The whole idea of simplifying an incredibly complex situation such as the credit crunch was illustrated incredibly well. Not only did this allow people to understand what really happened with the current credit crisis, but the use of pictures, and a well deployed Vimeo video, helped create a viral marketing spin on the whole thing. From an SEO perspective, the hub website, www.crisisofcredit.com, gained more than 18,500 links within 8 months and the Vimeo video gained 2.1 million views. In addition, iIf you also look at the SERPs for “the crisis of credit”, you’ll see that the 6 out of 10 results are all surrounding this original infographic, which is a great example of dominating the search engine results. (more…)
Study on Interplay of Social Media and Search
Filed under: Research — Tags: groupm, Paid Search, Research, search, search behaviour, social media — Poorani Prithiviraj @ Thursday, October 8th, 2009On the 6th of October, GroupM Search, comScore and M80 revealed their study on how Social Media plays an intertwined role with search marketing, predominately in the Paid Search arena. The purpose of this study was to explore the connection between social media and its influences on search behaviour. Evidently the results from the research unveiled a dramatic correlation, whereby influenced brands discovered through social media saw a positive impact on their paid search activity, including lower-funnel searches (long tail searches) and increased paid search click-through-rates (CTR).
To put the whole study into a little more perspective, GroupM and the team looked at the background and opportunities between Social Media and Search to identify synergies. The plan was to explore:
- When consumers are exposed to social media and influenced social media, are they more likely to search, and, when they do, more likely to engage?
- Does social media exposure influence search behaviour by driving search queries further down the purchase funnel where consumers are more likely to convert?
- Is there a synergy between influenced social media and search marketing that drives better performance than search only? (more…)
