WireDoo – You can’t touch this search engine…

Filed under: Search Engines, Updates — Tags: , , , , , — Liz Koch @ Thursday, October 27th, 2011

Let’s play a game!

Think about the engineers behind a search engine for a second.

What are you picturing?

Was this it?

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Google Advisor – Google’s New Finance Comparison Site Launches

Filed under: Google, Paid Search, Search Engines, Updates — Tags: , , — Shad Bruce @ Thursday, July 7th, 2011

Google advisor (only available in the US currently) is another Google tool that helps the user make financial decisions easier and faster, such as comparing a mortgage or credit card.

So how does it work?

Simply go to Google advisor and type in information that you may be looking for relating to a financial product – be it a credit card, mortgage, different CDs (Certificate of Deposit or known to us Aussies as high interest savings accounts), or other bank accounts e.g. savings or checking. (more…)




Google Shopping Adds a New Dimension to Search

Filed under: Adwords, Google, SEO, Search Engines, Shopping, Updates — Tags: , , , , , , , — Ian Lavelle @ Thursday, May 5th, 2011

Yesterday, after a long wait for many retailers (see my Product Search for Mobile post from ‘09 :-) ), Google Shopping was officially launched in Australia. Interchangeably known as Google Product Search, it allows searchers to easily discover product information online, compare prices across retailers, read reviews and ultimately find the best place to make a purchase. In essence, it helps inform the research phase of the buying cycle. (more…)




Google ‘Clears up the Muck’ Spread by Content Farms

Filed under: News, SEO, Search Engines, Updates — Tags: , , , , , , , — Ian Lavelle @ Tuesday, March 1st, 2011

Word emanating from the US over the past few days is that Google have made a change to their organic ranking algorithm, which they claim will positively affect 12% of all searches (don’t they always?!). The official Google blog announcement states the change is designed to improve relevancy in their results and “reduce rankings for low-quality sites”. While the general online population should (and do) welcome this change, as always when Google makes major algorithmic tweaks, several sites/webmasters are claiming unjust punishments.
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Google Offers Alternatives to YouTube in Blended Search Results

Filed under: Google, SEO, Search Engines — Tags: , , , — Karen_Lewis @ Friday, February 18th, 2011

Google seems to have taken a positive step in creating more choice and transparency when it comes to music-related video searches.

Within the Google blended results Google have begun displaying other video sites than YouTube to offer search engine users more choice. (more…)




What made 2010 an interesting SEO year

Filed under: Facebook, Google, News, SEO, Search Engines, Social Media, Twitter, Updates, YouTube — Tags: , , , , , , , , , , , , , , , , , — Chris @ Monday, January 10th, 2011

2010 has been a busy year for search engines, and it is becoming more and more important for them to provide the most relevant results, as the search volumes has been regularly increasing year on year.

Each year, there have been an increasing number of searches, more searchers, and those searchers do more searches themselves, so one thing is for sure: ranking well for key search terms is more important than ever.

Let’s have a look at the top changes search engines brought in 2010, in order for them to provide more relevant results and drive searchers to their site:

#1 Google drinks too much coffee and brings out the “caffeine” update

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Google Place Search – Helping you feel like a local everywhere you go!

Filed under: Google, News, SEO, Search Engines, Small Business SEO, Updates — Tags: , , , , — Outrider Team @ Friday, November 12th, 2010

The last two weeks have been very busy for Google and the online marketing community with the release of Place Search and trials commencing of Boost Ads via Google Places.

Google says “Our goal is to help you feel like a local everywhere you go!” With the launch of these new features focusing on local information in the organic search results, it can only be a win for local businesses or will it?

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MAYDAY, MAYDAY

Filed under: Algorithm Changes, Google, News, SEO, Search Engines, Updates — Tags: , — Outrider Team @ Friday, May 14th, 2010

In previous posts I wrote about some potential changes for Google’s infrastructure which Matt Cutts called Caffeine. Now, Matt did say (I guess we are on a first name basis) that they were going to hold off on this update until after Christmas 2009. This was done because last time a big update occurred it was right before Christmas and it negatively affected online retail sales. So, a bit of love – just in case Caffeine would have a significant affect in the SERP’s.

Then there was a ranking change which introduced the idea of how web page speed is being factored into the ranking criteria. I will reiterate here – relevancy is still the key metric.

But, something significant happened in Q1-Q2 2010 and Webmasterworld, as has always been done in the past, called a new, noticed algorithm changed “Mayday”.

Google's algorithm change dubbed Mayday 

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One Search To Rule Them All – The Future of Search Interaction

Filed under: Search Engines — Tags: , , — Sam Osborne @ Wednesday, December 16th, 2009

Closing the door behind me, I enter, exhausted from the day’s work. I take a breath, blindly gazing into the luminescent space that was once my TV and start my search. With raised hands and a smile I finally understand why the new search interface has had so much hype. With a flip of my hand I find last night’s movie, it knew I wanted to watch it, I straighten my finger, push effortlessly into nothingness and fall backwards oozing into the sofa. The movie starts; I laugh a little and wonder how magnificent the technology of 2110 is…

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Yummy Google Breadcrumb Trails! Will It Mean More Clicks?

Filed under: Google, Search Engines, Updates — Phill Ohren @ Friday, November 27th, 2009

Many of you will have already noticed the latest enhancement to Google’s search engine results pages (SERPS) where a breadcrumb, or “clickable” hierarchy of the website, is displayed, replacing the traditional listing URL. Search listings will be replaced with the new Google breadcrumb trails when Google feels a website’s current URL structure lacks context.

Industry thinking is that not only will the Google breadcrumb trails enhance the user experience but they will provide an increase in click through rates for site owners, as users will be given more information about their search query which may in turn influence where they click.

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