Google Page Layout Algorithm Change
Filed under: Google, SEO, Updates — Tags: google algorithm change, page layout — Karl Beeton @ Monday, January 30th, 2012
A short time ago Google officially launched a change to their algorithm targeting websites that are cluttered with paid advertisements above the fold. According to Inside Search the Google update “looks at the layout of a webpage and the amount of content you see on the page once you click on a result”
Sites that have little quality content above the fold will be most affected by the change. (more…)
Search plus your world for SEO
Filed under: Algorithm Changes, Google, SEO, Social Media, Updates — Tags: google +1, google plus, search plus your world — Vahe Arabian @ Tuesday, January 17th, 2012It is one of Google’s most dramatic search updates; integrating personal/social search and website content all in its patented search algorithm. Introducing Search Plus Your World!
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Holding SEO Value During Web Design – Building the Right Foundation
Filed under: Conferences, SEO, Updates, online retail — Tags: ecommerce, online retail, priceline, web design, website migration — Poorani Prithiviraj @ Friday, September 30th, 2011It was a great experience getting to speak with Amanda Connors from Priceline at Online Retailer on the 27th of Sept. The topic we discussed was our journey last year building the new Priceline website; and how SEO helped build the key foundations to their overall online success.
AIMIA Event – Global Reviews Research Spotlight
Filed under: Conferences, News, Research, SEO, Updates — Tags: e-commerce, global reviews, online retail, SEO — Victor Navarro @ Monday, September 19th, 2011The recent research commissioned by Outrider Australia into online consumer purchase behaviour has delivered some very powerful insights into how Australian’s are researching and buying products online. As many of you know, some of the findings were presented at last weeks AIMIA sponsored event, Online Retail: Brand Engagement in a Multi-Channel Environment.
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3 SEO Tips to Optimise Google Sitelinks
Filed under: Algorithm Changes, Google, SEO, Updates — Tags: google algorithm change, google sitelinks, seo strategy — Joshua Lee @ Friday, August 26th, 2011Following on from Google launching extended sitelinks last week, we’ve been doing some analysis to test how you can leverage the most out of this new format. We know that the new Google sitelinks appear mainly for brand related search terms, in particular for results that appear in the top position. Google only shows sitelinks for pages that they believe are relevant to the user search query.
The purpose of this post is partly to help you avoid sticky situations with sitelinks like what happened to DFO a few years back. But my main goal today is to present 3 SEO tactics that may improve the quality of your sitelinks, and the relevancy between your key pages and important keywords. (more…)
Google Launches Extended Sitelinks
Filed under: Algorithm Changes, Google, SEO, Updates — Tags: Google, SEO, SEO Ranking Factors, sitelinks — Glen Smith @ Thursday, August 18th, 2011As you may have noticed over the last week or so, Google have been experimenting with extended sitelinks.
At Outrider we have been busy testing these sitelinks for various branded keywords for our clients. These new sitelinks have been appearing on and off since early last week, but now the official word from Google is that they are here to stay.
Below is an example of these extended sitelinks for the keyword term “Outrider”
How Google and Social Media change the way we share article content
Filed under: Algorithm Changes, SEO, Social Media — Tags: article promotion, article syndication, link building — Mathew Hammond @ Friday, August 12th, 2011With the ongoing algorithm changes Google makes in determining the value of links through article marketing, it is important to constantly revise your websites link building strategy.
Important questions to consider are;
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The Importance of Journeys
Filed under: Paid Search, SEO, Updates — Tags: click path, consumer journey, consumer path, conversion funnel — Liz Koch @ Tuesday, July 19th, 2011We’re all on a journey. Actually, we’re all on a lot of journeys. Some of them we know about and are actively pursuing, and others, well, others we’re just on and we probably won’t even know that we’re on them until years later. A lot of the time we don’t even know how the things that we do affect all of the other things that we do, think, and choose. (more…)
Search Ranking Factors
Filed under: Google, Research, SEO — Tags: 2011 edition of the Search Engine Ranking Factors, Periodic Table of SEO Ranking Factors, SEO, SEO Ranking Factors, SEOmoz — Karen_Lewis @ Tuesday, June 21st, 2011The recent publication by searchengineland.com of the Periodic Table of SEO Ranking Factors has offered a great introduction to the basic concepts of SEO in the form of a funky infographic.
It offers those new to search engine marketing a good foundation on how to optimise a website and what needs to be considered – for example the architecture of the website i.e. can the site be easily crawled and if inbound links to your website are from trusted, quality websites will this aid your rankings? (more…)
Generic Top-Level Domains (gTLDs) and SEO
Filed under: Domain Names, News, SEO, Updates — Tags: Domain Names, dot anything, generic top-level domains, gTLDs, SEO — andryo @ Wednesday, June 8th, 2011What is gTLDs (Dot Anything)?
Worldwide Internet revolution is to be announced in June 2011, where web addresses will expand beyond dot com. Generic Top-Level Domains (dot anything) can be acquired for a price of $US185,000. Governments, businesses and entrepreneurs are expected to race to apply for popular Top-Level Domain names in a 60-day application window that will come after the official announcement. The first Top Level Domain names will likely be active mid next year. (more…)
