MAYDAY, MAYDAY
Filed under: Algorithm Changes, Google, News, SEO, Search Engines, Updates — Tags: Google, google algorithm change — Amye Saunders @ Friday, May 14th, 2010In previous posts I wrote about some potential changes for Google’s infrastructure which Matt Cutts called Caffeine. Now, Matt did say (I guess we are on a first name basis) that they were going to hold off on this update until after Christmas 2009. This was done because last time a big update occurred it was right before Christmas and it negatively affected online retail sales. So, a bit of love – just in case Caffeine would have a significant affect in the SERP’s.
Then there was a ranking change which introduced the idea of how web page speed is being factored into the ranking criteria. I will reiterate here – relevancy is still the key metric.
But, something significant happened in Q1-Q2 2010 and Webmasterworld, as has always been done in the past, called a new, noticed algorithm changed “Mayday”.
What’s New with Google Real-Time Search Results?
Filed under: Google, SEO — Tags: Google, grammys, real time search — Poorani Prithiviraj @ Monday, February 8th, 2010When Google announced its new “Real Time” Search results back in early December, there was a lot of talk around what this would mean to Google SERPs and how it will impact organic search. In the usual Google fashion, the new enhancement created more speculation then answers.
What most people knew was that “real time” search results was an enhancement to Google Universal, where Google had teamed up with Twitter, Facebook, MySpace, FriendFeed, Jaiku and Identi.ca; and provided real time search results amongst it’s various other Universal search products. To get an idea of how this works, check out Search Engine Roundtable’s “Google Does Real Time Search: See It For Popeye” blog post; it clearly illustrates what Google’s SERPs look like with real time results. (more…)
Faster, Faster!! Page Speed and How Your Site Ranks in Google
Filed under: Google, SEO — Tags: algorithm, Google, google algorithm change, google serps, SEO — Amye Saunders @ Tuesday, January 19th, 2010There is a lot of talk in the traps about website page speed. Google (via Matt Cutts and Webmaster Tools) has openly stated that page speed will be a factor into the ranking algorithm for 2010 and will likely roll out with Caffeine – faster the better and you’ll be rewarded for it.
Google Webmaster tools have been reporting sample data from sites that have page speed issues (you can find this in the Labs section under Site Performance). Within Google Webmaster it also suggests the supplied Page Speed Firefox plug-in (installs as part of Firebug) should be used to get more accurate and full data. This has been available since July 2009 so I guess we have had plenty of notice. This is already in play for AdWords where page speed will affect your quality score.
Mash-Up of the Best Infographics for 2009
Filed under: Research, SEO, Social Media — Tags: infographics, link baiting, optimisation, SEO, social media, visualisation — Poorani Prithiviraj @ Monday, November 23rd, 2009Over the past couple of weeks, while I’ve been researching Search related stats and Social Media information; I have come across some ultra-cool Infographics that explain the most complicated scenarios through the use of visual mediums – usually these are images and videos.
Hence, the cliche of “a picture speaks a thousand words” is definitely true in this case, especially in the world of Search and Social Media. So I decided to share some of these cool Infographics with you and to show how powerful they can be for SEO.
This was definitely at the top of my list for the best Infographics. The whole idea of simplifying an incredibly complex situation such as the credit crunch was illustrated incredibly well. Not only did this allow people to understand what really happened with the current credit crisis, but the use of pictures, and a well deployed Vimeo video, helped create a viral marketing spin on the whole thing. From an SEO perspective, the hub website, www.crisisofcredit.com, gained more than 18,500 links within 8 months and the Vimeo video gained 2.1 million views. In addition, iIf you also look at the SERPs for “the crisis of credit”, you’ll see that the 6 out of 10 results are all surrounding this original infographic, which is a great example of dominating the search engine results. (more…)
Sum Up of SEO 101 Bootcamp Sydney
Filed under: SEO, Updates — Poorani Prithiviraj @ Thursday, October 29th, 2009Last Thursday, the 22nd of October 2009, Outrider participated as one of the speakers at Search Engine Bootcamp in Sydney, which was held at Cliftons Sydney.
For those who don’t know much about Search Engine Bootcamp; it’s a series of Search related conferences held across Australia and internationally to educate businesses, individuals and pretty much anyone who wants to know about SEO, Pay-Per-Click and more recently Social Media, such as Twitter. The founder of Search Strategies, Barry Smith, also runs annual Search Marketing Expos (SMX), with the next one coming up in April 2010. (more…)
Google Caffeine – What You Should Expect for the Beta
Filed under: Google, News, SEO, Updates — Tags: Google, google algorithm change, News, SEO — Amye Saunders @ Wednesday, August 12th, 2009Over the last few days it was announced that Google will be making changes to its algorithm; a sizable modification which we may have not seen since the likes of Big Daddy and Jagger’s 1-3 in 2006.
Google has stated:
“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.
Some parts of this system aren’t completely finished yet, so we’d welcome feedback on any issues you see.” (more…)
10 Of The Worst Things That Can Happen To Your Website
Filed under: SEO — Tags: error, fail, SEO, seo disaster, website — David Boyd @ Monday, May 25th, 2009Managers do well to consider worst case scenarios and SEO consultants dread the consequences. Of all the damaging things that can happen, here are 10 of the worst things that can happen to your website, all of which are coming from a search point of view. Some of these scenarios are completely self-inflicted and therefore totally avoidable. The other scenarios leave your website mostly at the mercy of outsiders.
Understanding Mobile Keywords
Filed under: Mobile, News, Paid Search, SEO, Updates — Steve Wulz @ Tuesday, May 5th, 2009January saw the introduction of the Google mobile keyword tool which allows AdWords users to access search volume specifically from mobile-device searches.
Essentially this tool is the first to make available effective keyword research for both PPC and SEO mobile campaigns.
At the moment Google does not provide this information to the publically available tool, so you must be logged into an AdWords account to see this information. (Note: you must have a mobile ad within your adgroup to be able to utilise this feature)
Access is as simple as logging into your AdWords account, accessing your mobile ad group and looking for the Keyword Tool link available near the top of the table illustrating campaign data.
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