Google +1 now available in Australia
Filed under: Google, SEO, Social Media, Updates — Tags: Google, google +1, Google Plus One, plus one, search engine updates — Glen Smith @ Friday, June 3rd, 2011
Google + 1, the new social search initiative employed by Google, is now live in Australia.
For those who missed it Shad Bruce from our team wrote a comprehensive preview to Google +1 a few weeks ago
What is Google +1?
To recap quickly, Google +1 functions like an instant recommendation for a website, allowing you to vote or ‘+1′ a website that you found useful and informative. These recommendations will then be shared with everyone who is part of your Google network, much the same way Facebook ‘likes’ can be shared with your friends list.
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New Google Analytics Tracking Code: Improves SEO and SEM?
Filed under: Analytics, News, SEO, Updates — Tags: asynchronous, aysnc, Google Analytics, SEO, tracking code, web analytics — Rodney Ip @ Tuesday, May 31st, 2011Those that haven’t signed up for Google Analytics in the last year may not have noticed that Google have updated their Google Analytics tracking code! The migration to the asynchronous (async) tracking code is probably the most significant change to the data collection mechanism of the analytics product since Google Analytics was launched in 2005 – for the first time allowing users to place the tracking code anywhere on the page without interfering with page load times.
The benefits of the new tracking code include: -
1. Faster page load times,
2. Increased accuracy in tracking of visitors,
3. Less page interruptions,
4. IMPROVED SEM AND SEO RESULTS!
Bing’s Attempt to Win Us Back – New Business Portal
Filed under: Paid Search, SEO, Updates, bing — Tags: bbp, bing, bing business portal, business portal, local business listings — Liz Koch @ Thursday, May 26th, 2011I’d been a Bing fan since it first came out. The commercials in the US were great and the pictures on the home page were even better. Cute animals, exotic locales, and humour; Bing had it all. Well, all of the superficial stuff at least.
Google Analytics Site Speed Report
Filed under: Analytics, Google, News, Paid Search, SEO — Tags: Google Analytics, Landing Page Load Time, Page Load Time, Site Speed — Mefi Fifita @ Thursday, May 12th, 2011Google have recently released a new reporting function within Google Analytics to measure ‘Site Speed’. The report has been developed to measure page load time and I have to admit, it is insightful.
The report sits within the Content section of Analytics reports:
- Avg Page Load Time—The average amount of time (in seconds) it takes that page to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser.
- Pageviews—The actual number of times the page was viewed for the selected date range.
- Page Load Sample—The actual number of pageviews that were sampled to calculate the average page load time.
- Bounce Rate—As for Pages report, the percentage of views to this page in which this page was the only one viewed for the session.
- % Exit—As for the Pages report, the percentage of views to this page in which this page was the last page in the session. (more…)
Google Shopping Adds a New Dimension to Search
Filed under: Adwords, Google, SEO, Search Engines, Shopping, Updates — Tags: Adwords, e-commerce, Google, google merchant center, Google Product Search, google shopping, online shopping, product search — Ian Lavelle @ Thursday, May 5th, 2011Yesterday, after a long wait for many retailers (see my Product Search for Mobile post from ‘09 
), Google Shopping was officially launched in Australia. Interchangeably known as Google Product Search, it allows searchers to easily discover product information online, compare prices across retailers, read reviews and ultimately find the best place to make a purchase. In essence, it helps inform the research phase of the buying cycle. (more…)
Google’s “LIKE” for Search
Filed under: Google, Paid Search, SEO, Social Media — Tags: Google, Google Plus One, News, sem, SEO — Shad Bruce @ Thursday, April 7th, 2011Google in the US last week has introduced its latest experiment of the “+1” (plus one) button as part of Google search results. This allows you to see or apply a “+1” to the Organic Search results or Paid Search ads. This is not available on websites, yet.
Personalisation’s Effect On Searches
Filed under: Google, SEO, Updates — Tags: Personalisation, Personalization, search, SEO — Liz Koch @ Tuesday, March 29th, 2011It’s all about personalisation in the search field these days. I mean, it’s “all about” a lot of things in the search field, but personalisation’s a big one right now. Personalisation was discussed at length at SES’s “Search: Where to Next?” session in New York this week, and leaves a lot of people wondering, what does it mean for the future of search? (more…)
The Virtuous Circle: The Role of Search & Social Media in the Purchase Pathway.
Filed under: Paid Search, SEO, Social Media — Tags: groupm, groupm search, Paid Search, sem, SEO, social media — Katherine Johnson @ Wednesday, March 16th, 2011The purchase path has evolved – the consumer now has more avenues at their fingertips than ever before, where they can research, price compare, discover new brands and much, much more. In our dynamic industry what does this mean – for us, our clients, for your brand and more importantly for the customer & their behaviours? Where and how does Search fit in?
Google ‘Clears up the Muck’ Spread by Content Farms
Filed under: News, SEO, Search Engines, Updates — Tags: algorithm, content farm, Google, rankings, scraping, serp, spam, update — Ian Lavelle @ Tuesday, March 1st, 2011Word emanating from the US over the past few days is that Google have made a change to their organic ranking algorithm, which they claim will positively affect 12% of all searches (don’t they always?!). The official Google blog announcement states the change is designed to improve relevancy in their results and “reduce rankings for low-quality sites”. While the general online population should (and do) welcome this change, as always when Google makes major algorithmic tweaks, several sites/webmasters are claiming unjust punishments.
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Google Offers Alternatives to YouTube in Blended Search Results
Filed under: Google, SEO, Search Engines — Tags: Anti-Trust Investigation, Google, google video results. google blended results., YouTube — Karen_Lewis @ Friday, February 18th, 2011Google seems to have taken a positive step in creating more choice and transparency when it comes to music-related video searches.
Within the Google blended results Google have begun displaying other video sites than YouTube to offer search engine users more choice. (more…)
