Infographic – Feed The Funnel with Social Media

Filed under: Facebook, Infographic, Infographic Fridays, Social Media — Tags: , , , — Katherine Johnson @ Friday, February 3rd, 2012

How you should approach your sales funnel has changed due to the evolution of online and the explosion of Social Media. Social media has the ability to redefine how businesses interact and form relationships with current customers and potentials.

The infographic from Get satisfaction talks us through how you can feed your funnel:




Infographics – Use of Social Media & Facebook

Filed under: Facebook, Infographic, Infographic Fridays, Social Media — Tags: , , , — Katherine Johnson @ Friday, January 27th, 2012

So, who do people friend on Facebook? It starts out with real life actual friends, then flows on to friends of friends, businesses & then randoms!

But what is it that gets you un-friended? Am sure we’ve all been there or given our friend list a cull every couple of years. It seems being offensive is the number one reason to become someone’s un-friend along with not being well known or trying to sell someone something. For me it’s more about interaction – if people don’t interact and am going through a cull they may or may not get removed.
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Search plus your world for SEO

Filed under: Algorithm Changes, Google, SEO, Social Media, Updates — Tags: , , — Vahe Arabian @ Tuesday, January 17th, 2012

It is one of Google’s most dramatic search updates; integrating personal/social search and website content all in its patented search algorithm. Introducing Search Plus Your World!
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2012 Predictions

Filed under: Google, Social Media, Updates, bing — Tags: , , , , , — Liz Koch @ Thursday, December 22nd, 2011

Can you believe that 2011 is over?! Can you believe I’ve been living in Australia for more than a year now?! Me neither. But alas, it’s the end of the year, people! That means best-of lists and future predictions. I prefer the predictions. They’re more fun. And when you’re wrong, nothing bad happens. :)

So, what’s going to happen next year?

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Infographic – Socialising Your Brand

Filed under: Infographic, Infographic Fridays, Social Media, Updates — Tags: , , — Katherine Johnson @ Friday, December 9th, 2011

Weber Shandwick collaborated with Forbes Insights to put together an infographic on socialising your brand, which is below for you to check out.

“The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to even come at all.” (more…)




Infographic – Social Media Is A Fad?

Filed under: Infographic, Infographic Fridays, Social Media, Updates — Tags: , — Katherine Johnson @ Friday, November 25th, 2011

In a world which has seen Social Media infiltrate pretty much most aspects of our lives (hands up whose parents are on Facebook? I know my mum is), there are still some who feel Social media doesn’t have a place in business. They see it as a passing fad and one they’re hoping disappears sooner rather than later.

This is a little naïve, and we’re not the only ones who think so! At the basic level, companies have their own Facebook pages, LinkedIn profiles and Twitter accounts. If you’re not “buying in” to Social media, you can be pretty certain your competitors are or will before long. (more…)




Infographic – Current State of Social Media

Filed under: Infographic, Infographic Fridays, Social Media, Updates — Tags: , — Katherine Johnson @ Friday, November 18th, 2011

Social media is more powerful than ever.

Don’t believe us?

Here’s a nice infographic from One Lily Creative Agency which shows some solid stats from Socail media’s ‘Big Four’ – Facebook, Twitter, LinkedIn and Google+. (more…)




LinkedIn Raises The Bar With Company Status Updates

Filed under: LinkedIn, News, Social Media, brand reputation — Tags: , , — Joshua Lee @ Friday, October 28th, 2011

With research claims under it’s belt as the most important social network platform, LinkedIn just keeps getting better. The more recent feature announced earlier this month includes being able to post company status updates directly from your LinkedIn Company Page. It was the next logical step after LinkedIn News, really. In fact, I’m quite surprised that it’s taken this long for LinkedIn to add this functionality. (more…)




Facebook PPC – My Open Letter

Filed under: Facebook, Paid Search — Tags: , , — Megan Edwards @ Tuesday, October 4th, 2011

My Open Letter to Rant about Facebook PPC

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How Google and Social Media change the way we share article content

Filed under: Algorithm Changes, SEO, Social Media — Tags: , , — Mathew Hammond @ Friday, August 12th, 2011

With the ongoing algorithm changes Google makes in determining the value of links through article marketing, it is important to constantly revise your websites link building strategy.

Important questions to consider are;
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