Google Page Layout Algorithm Change
Filed under: Google, SEO, Updates — Tags: google algorithm change, page layout — Karl Beeton @ Monday, January 30th, 2012
A short time ago Google officially launched a change to their algorithm targeting websites that are cluttered with paid advertisements above the fold. According to Inside Search the Google update “looks at the layout of a webpage and the amount of content you see on the page once you click on a result”
Sites that have little quality content above the fold will be most affected by the change. (more…)
Search plus your world for SEO
Filed under: Algorithm Changes, Google, SEO, Social Media, Updates — Tags: google +1, google plus, search plus your world — Vahe Arabian @ Tuesday, January 17th, 2012It is one of Google’s most dramatic search updates; integrating personal/social search and website content all in its patented search algorithm. Introducing Search Plus Your World!
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Infographic – YouTube Analytics
Filed under: Infographic, Infographic Fridays, Updates — Tags: YouTube, youtube analytics, youtube insight — Katherine Johnson @ Friday, January 13th, 2012Mid-Q4 2011, YouTube announced that they replaced Insights with YouTube Analytics.
Some of the latest features’ include :
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Why you should invest in online marketing
Filed under: Updates — Tags: online marketing, sem, SEO, SMO — Patricia Uster @ Friday, December 23rd, 2011There are many kinds of products to be bought on the Internet. The numbers of online stores to choose products from just keeps growing – sometimes you can buy a product from the e-commerce website of a local retailer, other times from an e-commerce website in a country on the other site of the world. The quantity of content online is so huge that it is easy to get frustrated and not know what online source you can trust. This is the landscape of the Internet which can be explained by two theories:
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2012 Predictions
Filed under: Google, Social Media, Updates, bing — Tags: 2012 predictions, android, bing, cloud computing, Mobile, social media — Liz Koch @ Thursday, December 22nd, 2011Can you believe that 2011 is over?! Can you believe I’ve been living in Australia for more than a year now?! Me neither. But alas, it’s the end of the year, people! That means best-of lists and future predictions. I prefer the predictions. They’re more fun. And when you’re wrong, nothing bad happens. 
So, what’s going to happen next year?
Google – 2011 Year in Review
Filed under: Google, Updates — Tags: 2011, Google, search, year in review, zeitgeist — Katherine Johnson @ Wednesday, December 21st, 2011This year marks Google’s 11th annual look back at the searches that compose the year’s Zeitgeist—the spirit of the time. With Zeitgeist, Google look at both the popular and the fastest rising terms around the world.
Quantity vs quality
Filed under: Adwords, Google, Paid Search, Updates — Tags: keywords, ppc, search term report, sem — Paula Cifuentes @ Tuesday, December 20th, 2011As with many things in life, the field of PPC also has the age-old debate of quality versus quantity. A lot of newcomers to the field have a tendency to include too many keywords within a campaign. People seem to think that the bigger their keyword list is, the more likely it is that they’ll get more conversions. The rational here being that if I get 2 conversions with 100 keywords, I must be able to get 200 conversions from 10,000 keywords, right?! Plus, it’s also really impressive to talk about your campaign with 8 MILLION keywords.
“Damn, he must know what he’s doing, he has so many keywords!” (more…)
Infographic – Socialising Your Brand
Filed under: Infographic, Infographic Fridays, Social Media, Updates — Tags: Infographic, social media, socialising your brand — Katherine Johnson @ Friday, December 9th, 2011Weber Shandwick collaborated with Forbes Insights to put together an infographic on socialising your brand, which is below for you to check out.
“The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to even come at all.” (more…)
Infographic – Planet Text: How texting is changing the world!
Filed under: Infographic, Infographic Fridays, Updates — Tags: Infographic — Katherine Johnson @ Friday, December 2nd, 2011Hands up who texts? Go on, don’t be shy!
If your hand isn’t waving in the air like you just don’t care, I’m going to be bold and ask someone to chuck water in your direction, cause buddy your pants are on fire! (more…)
Infographic – Social Media Is A Fad?
Filed under: Infographic, Infographic Fridays, Social Media, Updates — Tags: Infographic, social media — Katherine Johnson @ Friday, November 25th, 2011In a world which has seen Social Media infiltrate pretty much most aspects of our lives (hands up whose parents are on Facebook? I know my mum is), there are still some who feel Social media doesn’t have a place in business. They see it as a passing fad and one they’re hoping disappears sooner rather than later.
This is a little naïve, and we’re not the only ones who think so! At the basic level, companies have their own Facebook pages, LinkedIn profiles and Twitter accounts. If you’re not “buying in” to Social media, you can be pretty certain your competitors are or will before long. (more…)
