Google – 2011 Year in Review
Filed under: Google, Updates — Tags: 2011, Google, search, year in review, zeitgeist — Katherine Johnson @ Wednesday, December 21st, 2011
This year marks Google’s 11th annual look back at the searches that compose the year’s Zeitgeist—the spirit of the time. With Zeitgeist, Google look at both the popular and the fastest rising terms around the world.
Quantity vs quality
Filed under: Adwords, Google, Paid Search, Updates — Tags: keywords, ppc, search term report, sem — Paula Cifuentes @ Tuesday, December 20th, 2011As with many things in life, the field of PPC also has the age-old debate of quality versus quantity. A lot of newcomers to the field have a tendency to include too many keywords within a campaign. People seem to think that the bigger their keyword list is, the more likely it is that they’ll get more conversions. The rational here being that if I get 2 conversions with 100 keywords, I must be able to get 200 conversions from 10,000 keywords, right?! Plus, it’s also really impressive to talk about your campaign with 8 MILLION keywords.
“Damn, he must know what he’s doing, he has so many keywords!” (more…)
Infographic – Socialising Your Brand
Filed under: Infographic, Infographic Fridays, Social Media, Updates — Tags: Infographic, social media, socialising your brand — Katherine Johnson @ Friday, December 9th, 2011Weber Shandwick collaborated with Forbes Insights to put together an infographic on socialising your brand, which is below for you to check out.
“The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to even come at all.” (more…)
Infographic – Planet Text: How texting is changing the world!
Filed under: Infographic, Infographic Fridays, Updates — Tags: Infographic — Katherine Johnson @ Friday, December 2nd, 2011Hands up who texts? Go on, don’t be shy!
If your hand isn’t waving in the air like you just don’t care, I’m going to be bold and ask someone to chuck water in your direction, cause buddy your pants are on fire! (more…)
Infographic – Social Media Is A Fad?
Filed under: Infographic, Infographic Fridays, Social Media, Updates — Tags: Infographic, social media — Katherine Johnson @ Friday, November 25th, 2011In a world which has seen Social Media infiltrate pretty much most aspects of our lives (hands up whose parents are on Facebook? I know my mum is), there are still some who feel Social media doesn’t have a place in business. They see it as a passing fad and one they’re hoping disappears sooner rather than later.
This is a little naïve, and we’re not the only ones who think so! At the basic level, companies have their own Facebook pages, LinkedIn profiles and Twitter accounts. If you’re not “buying in” to Social media, you can be pretty certain your competitors are or will before long. (more…)
On Thanksgiving
Filed under: Adwords, Google, Paid Search, Remarketing, Updates — Tags: aussie thanksgiving, Google, thanksgiving — Liz Koch @ Wednesday, November 23rd, 2011Thanksgiving is probably the best American holiday there is. I’ve never had a bad Thanksgiving.
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Infographic – Current State of Social Media
Filed under: Infographic, Infographic Fridays, Social Media, Updates — Tags: Infographic, social media — Katherine Johnson @ Friday, November 18th, 2011Social media is more powerful than ever.
Don’t believe us?
Here’s a nice infographic from One Lily Creative Agency which shows some solid stats from Socail media’s ‘Big Four’ – Facebook, Twitter, LinkedIn and Google+. (more…)
Infographic – Psychology of Colour
Filed under: Infographic, Infographic Fridays, Updates — Tags: Infographic, psychology of colour — Katherine Johnson @ Friday, November 11th, 2011This gorgeously vibrant infographic jumped out at me from the start, so I had to share it!
The guys over at Tech King came up with this for all the web designers out there. Colour can often be an overlooked element in terms of its actual influence on website visitors. This isn’t saying designers aren’t all over their colour palette and the final colour choices, of course they are! They choose colours based on what looks good, but in reality is it as psychologically pleasing to potential customers? (more…)
Happy Halloween!
Filed under: News, Updates — Tags: halloween, halloween costume search, happy halloween — Liz Koch @ Monday, October 31st, 2011I can’t lie to you, dear Outrider blog lovers, I was really excited to write the Halloween post. And then, *sigh*, I just couldn’t think of anything good. What to write about for Halloween in the search industry? Everybody writes about the top-searched costumes. It’s cool to see, and it’s always fun to look back and remember our pop culture icons. Angry Birds this year; Hulk Hogans, Kate Gosselins, and Snookies in our past. Yeah, they’re funny, but I don’t have anything new to say about them. (more…)
WireDoo – You can’t touch this search engine…
Filed under: Search Engines, Updates — Tags: hammer search, hammer time, hammersearch, hammertime, mc hammer, new search engine — Liz Koch @ Thursday, October 27th, 2011Let’s play a game!
Think about the engineers behind a search engine for a second.
What are you picturing?
Was this it?
