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	<title>Outrider Search Blog</title>
	<link>http://www.outrider.com.au/blog</link>
	<description>Search news and related stories from Outrider Australia</description>
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		<title>Infographic &#8211; Feed The Funnel with Social Media</title>
		<description><![CDATA[How you should approach your sales funnel has changed due to the evolution of online and the explosion of Social Media. Social media has the ability to redefine how businesses interact and form relationships with current customers and potentials.
The infographic from Get satisfaction talks us through how you can feed your funnel:

]]></description>
		<link>http://www.outrider.com.au/blog/infographic-feed-the-funnel-with-social-media/</link>
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		<title>Google Page Layout Algorithm Change</title>
		<description><![CDATA[A short time ago Google officially launched a change to their algorithm targeting websites that are cluttered with paid advertisements above the fold. According to Inside Search the Google update &#8220;looks at the layout of a webpage and the amount of content you see on the page once you click on a result&#8221;
Sites that have [...]]]></description>
		<link>http://www.outrider.com.au/blog/google-page-layout-algorithm-change/</link>
			</item>
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		<title>Infographics &#8211; Use of Social Media &amp; Facebook</title>
		<description><![CDATA[So, who do people friend on Facebook? It starts out with real life actual friends, then flows on to friends of friends, businesses &#38; then randoms!
But what is it that gets you un-friended? Am sure we&#8217;ve all been there or given our friend list a cull every couple of years. It seems being offensive is the [...]]]></description>
		<link>http://www.outrider.com.au/blog/infographics-use-of-social-media-facebook/</link>
			</item>
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		<title>Teaser Campaign: Learning from Others Mistakes</title>
		<description><![CDATA[There was a major advertisement battle last year in India. It was about the &#8220;Mystery Shampoo&#8221; and if it was the number 1 shampoo.


Around July 23rd, P&#038;G Pantene came up with the idea of Mystery Shampoo. It was on TV, web, blogs and print but nobody really knew what it was. The idea was to [...]]]></description>
		<link>http://www.outrider.com.au/blog/teaser-campaign-learning-from-others-mistakes/</link>
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		<title>4 situations where you should run a click path report</title>
		<description><![CDATA[All search performance results are calculated on a &#8220;last click wins&#8221; basis. This means that the last click a user makes always gets the credit for the sales revenue or conversions, regardless of how many other searches are made before this click.
With the click path report, you can see the entire user journey that leads [...]]]></description>
		<link>http://www.outrider.com.au/blog/4-situations-where-you-should-run-a-click-path-report/</link>
			</item>
	<item>
		<title>Infographic &#8211; 60 Seconds</title>
		<description><![CDATA[Sixty seconds. It doesn’t seem like a long time. I mean, Usain Bolt could probably run ridiculously far, but I’d still be waiting for the elevator to get downstairs. On the web, a LOT can happen in 60 seconds. And it does. Every 60 seconds, there are 98,000 tweets, 168 million e-mails sent, 600 new [...]]]></description>
		<link>http://www.outrider.com.au/blog/infographic-60-seconds/</link>
			</item>
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		<title>Blogs that Float Our Boat- Liz</title>
		<description><![CDATA[Welcome back to our Blogs that Float Our Boat Series! Today I&#8217;ll share mine. I have to admit, it was REALLY difficult to narrow these down! I read a lot of blogs. But anyway, let&#8217;s continue.

Overall Happiness- reading these sites just make me happy.

Stratejoy- A website dedicated to the Quarter-Life Crisis. Stratejoy gets a fresh [...]]]></description>
		<link>http://www.outrider.com.au/blog/blogs-that-float-our-boat-liz/</link>
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		<title>Search plus your world for SEO</title>
		<description><![CDATA[It is one of Google&#8217;s most dramatic search updates; integrating personal/social search and website content all in its patented search algorithm. Introducing Search Plus Your World!


Rather than going through the list of its features (which you can find out by searching here) and discussing Google&#8217;s latest antitrust law breaches, let&#8217;s dive into the bigger scheme [...]]]></description>
		<link>http://www.outrider.com.au/blog/search-plus-your-world-for-seo/</link>
			</item>
	<item>
		<title>Infographic &#8211; YouTube Analytics</title>
		<description><![CDATA[Mid-Q4 2011, YouTube announced that they replaced Insights with YouTube Analytics.
Some of the latest features&#8217; include :


Quick Overview: The new overview provides all of the information that YouTube think  you care about, while also enabling easy access to more detailed information.
More Detailed Reports: More detailed statistics which hopefully can help you gather more precise understanding of your [...]]]></description>
		<link>http://www.outrider.com.au/blog/infographic-youtube-analytics/</link>
			</item>
	<item>
		<title>Google&#8217;s Not So Scary: Bids</title>
		<description><![CDATA[Happy 2012! I hope everyone&#8217;s as stoked as I am for the last. Year. Ever. Today, a 70 year old taxi driver told me that the only thing I have to do in my life is get married. I promptly proposed to him, but he turned me down. Hopefully 2012 won’t be full of more [...]]]></description>
		<link>http://www.outrider.com.au/blog/googles-not-so-scary-bids/</link>
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