Comments on: Google Improves Search Refinement and Adds Longer Snippets using Orion Technology! http://www.outrider.com.au/blog/google-improves-search-refinement-and-adds-longer-snippets-using-orion-technology/ Search news and related stories from Outrider Australia Mon, 30 Jan 2012 06:24:46 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Poorani http://www.outrider.com.au/blog/google-improves-search-refinement-and-adds-longer-snippets-using-orion-technology/comment-page-1/#comment-6 Poorani Thu, 02 Apr 2009 01:22:10 +0000 http://www.outrider.com.au/blog/?p=87#comment-6 Hi Eduard, Thanks for the comment and I agree that its definitely a good development by Google. :) It would be a good point to test where Google does decide to take the longer snippets given that a page doesnt have enough content within the page. Well, as I find out more, will definitely keep you posted. Hi Eduard,
Thanks for the comment and I agree that its definitely a good development by Google. :) It would be a good point to test where Google does decide to take the longer snippets given that a page doesnt have enough content within the page. Well, as I find out more, will definitely keep you posted.

]]> By: Eduard Blacquière http://www.outrider.com.au/blog/google-improves-search-refinement-and-adds-longer-snippets-using-orion-technology/comment-page-1/#comment-2 Eduard Blacquière Mon, 30 Mar 2009 10:24:08 +0000 http://www.outrider.com.au/blog/?p=87#comment-2 Interesting development indeed. I think Google will take most of the text in the snippet from the page itself in case of longer snippets. With longer queries I think it will often be the case that it matches with a page which has more content than an average page has. Therefore it is probable that Google takes the matching text from the page and put it in the snippet. When you target a specific, longer query with a page and you don't have a lot of content on that page, I think it would be smart to add a longer meta description. Another way to look at Google's search result improvements is that they want to keep you on their (ad based) property. With better refinements and a longer snippet, you will spend more time on the SERP, which increases the chance for clicking an ad. Interesting development indeed. I think Google will take most of the text in the snippet from the page itself in case of longer snippets.

With longer queries I think it will often be the case that it matches with a page which has more content than an average page has.

Therefore it is probable that Google takes the matching text from the page and put it in the snippet.

When you target a specific, longer query with a page and you don’t have a lot of content on that page, I think it would be smart to add a longer meta description.

Another way to look at Google’s search result improvements is that they want to keep you on their (ad based) property. With better refinements and a longer snippet, you will spend more time on the SERP, which increases the chance for clicking an ad.

]]>