Google Product Search for Mobile

Google officially announced on their blog on Thursday that they’ve released Google Product Search for mobile. I know personally I would find this very useful, as there have been many times I’ve been in a store pondering a purchase yet hold back until I can get online and read a couple of reviews. Mobile product search capabilities would allow me whip out my iPhone (if I had one!) and read a couple of reviews on the spot, and save me a return visit to the store. The product information comes neatly formatted for phone browsers (as pictured), with easy access to ratings, reviews, price comparisons and more.

Google has stated that those who have already submitted their product listings do not need to do anything to be eligible for displaying on mobile, but it represents a good opportunity to create and optimise your product landing pages for mobile users.

Now this is all well and good for those eCommerce stores in the US that utilise Product Search, but Australian sellers are missing out and have been for too long in my opinion. Google Australia still isn’t showing those shopping results seen in Google.com when a search is made.

On a related note, SEORoundtable have reported a new option within Google Base admin where you can now choose to ‘Share with Adwords’ your product listings. This new feature offers a searcher the option of displaying products from a particular seller showing an ad in the sponsored listings. This represents another engagement opportunity that Australian sellers will be missing out on until such time as a full rollout of Product Search happens here.

Tags: Google Base, Google Product Search, Mobile