Google ‘Clears up the Muck’ Spread by Content Farms

Filed under: News, SEO, Search Engines, Updates — Tags: , , , , , , , — Ian Lavelle @ Tuesday, March 1st, 2011

Word emanating from the US over the past few days is that Google have made a change to their organic ranking algorithm, which they claim will positively affect 12% of all searches (don’t they always?!). The official Google blog announcement states the change is designed to improve relevancy in their results and “reduce rankings for low-quality sites”. While the general online population should (and do) welcome this change, as always when Google makes major algorithmic tweaks, several sites/webmasters are claiming unjust punishments.
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What made 2010 an interesting SEO year

Filed under: Facebook, Google, News, SEO, Search Engines, Social Media, Twitter, Updates, YouTube — Tags: , , , , , , , , , , , , , , , , , — Chris @ Monday, January 10th, 2011

2010 has been a busy year for search engines, and it is becoming more and more important for them to provide the most relevant results, as the search volumes has been regularly increasing year on year.

Each year, there have been an increasing number of searches, more searchers, and those searchers do more searches themselves, so one thing is for sure: ranking well for key search terms is more important than ever.

Let’s have a look at the top changes search engines brought in 2010, in order for them to provide more relevant results and drive searchers to their site:

#1 Google drinks too much coffee and brings out the “caffeine” update

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Faster, Faster!! Page Speed and How Your Site Ranks in Google

Filed under: Google, SEO — Tags: , , , , — Outrider Team @ Tuesday, January 19th, 2010

There is a lot of talk in the traps about website page speed. Google (via Matt Cutts and Webmaster Tools) has openly stated that page speed will be a factor into the ranking algorithm for 2010 and will likely roll out with Caffeine – faster the better and you’ll be rewarded for it.

Google Webmaster tools have been reporting sample data from sites that have page speed issues (you can find this in the Labs section under Site Performance). Within Google Webmaster it also suggests the supplied Page Speed Firefox plug-in (installs as part of Firebug) should be used to get more accurate and full data. This has been available since July 2009 so I guess we have had plenty of notice. This is already in play for AdWords where page speed will affect your quality score.

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Google’s Vince Update

Filed under: News, SEO — Tags: , , , , , , — AL Wright @ Tuesday, March 24th, 2009

Google’s Matt Cutts is brushing Vince’s update off as one of 300-400 per annum but webmasters and SEOs have turned their attention to Google CEO Eric Schmidt who publically stated in October 2008 that the internet is fast becoming a “cesspool” where false information thrives and “brands are how you sort out the cesspool.” It’s also been noted that the net’s founder, Tim Berners-Lee, has been making similar statements of late which leads everyone to believe that Google is giving brands a helping hand in the search results by creating an algorithmic brand element. (more…)