2012 Predictions

Filed under: Google, Social Media, Updates, bing — Tags: , , , , , — Liz Koch @ Thursday, December 22nd, 2011

Can you believe that 2011 is over?! Can you believe I’ve been living in Australia for more than a year now?! Me neither. But alas, it’s the end of the year, people! That means best-of lists and future predictions. I prefer the predictions. They’re more fun. And when you’re wrong, nothing bad happens. :)

So, what’s going to happen next year?

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Bing’s Attempt to Win Us Back – New Business Portal

Filed under: Paid Search, SEO, Updates, bing — Tags: , , , , — Liz Koch @ Thursday, May 26th, 2011

I’d been a Bing fan since it first came out. The commercials in the US were great and the pictures on the home page were even better. Cute animals, exotic locales, and humour; Bing had it all. Well, all of the superficial stuff at least.

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What made 2010 an interesting SEO year

Filed under: Facebook, Google, News, SEO, Search Engines, Social Media, Twitter, Updates, YouTube — Tags: , , , , , , , , , , , , , , , , , — Chris @ Monday, January 10th, 2011

2010 has been a busy year for search engines, and it is becoming more and more important for them to provide the most relevant results, as the search volumes has been regularly increasing year on year.

Each year, there have been an increasing number of searches, more searchers, and those searchers do more searches themselves, so one thing is for sure: ranking well for key search terms is more important than ever.

Let’s have a look at the top changes search engines brought in 2010, in order for them to provide more relevant results and drive searchers to their site:

#1 Google drinks too much coffee and brings out the “caffeine” update

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Google vs Bing: Searching For Coffee Shops On iPhone

Filed under: Mobile, Search Engines, Updates — Tags: , , , , , , — David Boyd @ Monday, August 10th, 2009

I like to drink coffee and fortunately for me there is no shortage of coffee shops in the area. Infact, there are no less than six coffee shops on the block where the Outrider Sydney office is located.

So to satisfy my curiousity I wanted to compare mobile search results on Google vs Bing when looking for “coffee shop cremorne” on the iPhone. How do the search engine results look and perform on iPhone and if I was searching would I actually find a coffee shop?

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Bada Bing! – Microsoft Bing Launches

Filed under: Updates — Tags: , , , — Outrider Team @ Monday, June 1st, 2009

So, its official – Bing is rolling out worldwide!

I have just left a demo of the product here in Australia and I am impressed. While the layout of organic and paid advertising seems to have remained in tact, this could be a great product and its certainly got some bells and whistles.

Here are a few stats:
- 42% of sessions require refinements
- only 1 in 4 queries are successful
- 66% of people use search more frequently to make decisions and are often disappointed

This is where the opportunities lie. Microsoft is attempting to give users more confidence that the link they click is the one that will best satisfy their query. (more…)