I have worked on sites for multi-national clients targeting different regions and languages. The first question that always arises is “what is going to be the best way to localise my site?”

Everyone – this is a loaded question!

My answer is: get a ccTLD (country code top level domain such as .au) and/or have the site hosted in the country that it is targeting. Simple, right?

OK – this blog post is now complete…….

Oh, but wait, I did say it was a loaded question and it truly is because it is rarely that simple. This post hopes to cover off a fair few situations.

There are a number of ways, or indicators, that tell search engines what your target region is. (more…)