What do social media and tattoos have in common? They’re both things you might live to regret!

At the end of 2009 the major search engines brokered deals with the larger social media players (i.e. Twitter), allowing them to index real time content and thus further embedding social information within search results.

Will consumers and businesses start trawling for information via the likes of Google and what will they come up with?

As we continue to live in the now, we tend to forget about the potential long term implications associated with Social Media. For example, a recent security flaw on Facebook highlighted that there is the potential to compromise private conversations.

Should consumer privacy concerns continue to mount; what are the implications to businesses? Will consumers tend to shy away from engaging with brands within Social Media platforms? How will consumer behaviour change? (more…)