Infographic – Feed The Funnel with Social Media
Filed under: Facebook, Infographic, Infographic Fridays, Social Media — Tags: Facebook, Infographic, sales funnel, social media — Katherine Johnson @ Friday, February 3rd, 2012
How you should approach your sales funnel has changed due to the evolution of online and the explosion of Social Media. Social media has the ability to redefine how businesses interact and form relationships with current customers and potentials.
The infographic from Get satisfaction talks us through how you can feed your funnel:
Infographics – Use of Social Media & Facebook
Filed under: Facebook, Infographic, Infographic Fridays, Social Media — Tags: Facebook, Infographic, social media, use of social media — Katherine Johnson @ Friday, January 27th, 2012So, who do people friend on Facebook? It starts out with real life actual friends, then flows on to friends of friends, businesses & then randoms!
But what is it that gets you un-friended? Am sure we’ve all been there or given our friend list a cull every couple of years. It seems being offensive is the number one reason to become someone’s un-friend along with not being well known or trying to sell someone something. For me it’s more about interaction – if people don’t interact and am going through a cull they may or may not get removed.
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Facebook PPC – My Open Letter
Filed under: Facebook, Paid Search — Tags: Facebook, facebook ppc, ppc — Megan Edwards @ Tuesday, October 4th, 2011
Infographic – What Makes People Follow Brands Online?
Filed under: Infographic, Infographic Fridays, Updates, online retail — Tags: branding, Facebook, Infographic — Katherine Johnson @ Friday, September 23rd, 2011According to a study by Google and eMarketer in August 2010, more than half of Facebook users had not taken the time to ‘like’ or follow a single brand.
How times have changed! Now most people who are on Facebook, that’s more than 800 million active users, have befriended between two and five brands.
Why? What’s changed? What do they get out of it? (more…)
Facebook Check-in Deals – Making Facebook Work Harder for Your Business
Filed under: Facebook, Social Media — Tags: Facebook, social media — Ciara Levis @ Wednesday, April 13th, 2011Facebook recently announced its entrance to the online “deal of the day” market with the beta launch of Facebook Check-in Deals for iPhone, Android, or Windows Phone 7. This announcement follows the recent rapid expansion of daily deal sites such as Jumponit, Spreets, Scoopon, and Google’s failed attempt to purchase Groupon, the current market leader in daily deals, for a staggering USD $6 billion. (more…)
Google and Facebook: The beginning of an advertising war?
Filed under: Facebook, Google, Social Media — Tags: comScore, Facebook, Google, Hitwise — Marion Vallier @ Friday, March 11th, 2011The rivalry between Google and Facebook is definitely on. The world’s largest social media website published last week an official list of ad providers that developers can use to make money with their applications.
Surprisingly large providers like Amazon.com – who offers an advertising API – and Google’s well-known AdSense service are noticeably absent from the list. (more…)
What made 2010 an interesting SEO year
Filed under: Facebook, Google, News, SEO, Search Engines, Social Media, Twitter, Updates, YouTube — Tags: algorithm, bing, blekko, duckduckgo, Facebook, Google, google algorithm change, google caffeine, google instant, google serps, linkbuilding, News, SEO, SMO, social media, twitter, update, YouTube — Chris @ Monday, January 10th, 20112010 has been a busy year for search engines, and it is becoming more and more important for them to provide the most relevant results, as the search volumes has been regularly increasing year on year.
Each year, there have been an increasing number of searches, more searchers, and those searchers do more searches themselves, so one thing is for sure: ranking well for key search terms is more important than ever.
Let’s have a look at the top changes search engines brought in 2010, in order for them to provide more relevant results and drive searchers to their site:
#1 Google drinks too much coffee and brings out the “caffeine” update
Facebook Launches Places to Enter the Geo-Location Market
Filed under: Facebook, Social Media — Tags: Facebook, News, social media, update — Joshua Lee @ Monday, August 30th, 2010Last week, Facebook announced the launch of its latest location product called Places. Similar to other location based social networking platforms such as Foursquare, Facebook Places allows people to “check-in” to an existing location or to add new locations to the platform through their smart phones.
When someone checks in at a place, for example a café or cinema, this shows up in that user’s news feed for their friends to see. Another feature is that it allows subsequent people who later visit the same location to see what their friends thought about the place or what they were doing at the time. Facebook Places goes a step further in social integration by helping to spot friends close by to your location. This gives people the opportunity to engage in spontaneous face to face meetings, and may have wider implications for local business marketing and privacy concerns.
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Google makes a Buzz
Filed under: Google, Social Media — Tags: Buzz, Facebook, Google, social media, twitter — Simon Cole @ Tuesday, February 16th, 2010Google recently took their social offering one step further when they released Google Buzz, which integrates right into Gmail. It is similar to Twitter, but has more features and is more robust. Google have had limited success with social; Orkut, their own social networking site, only gained traction in Brazil and India and numerous other social tools such as Jaiku, Dodgeball, FriendConnect, OpenSocial and Latitude, haven’t had the impact Google would have liked.
Vanity URLs are Coming to Facebook!
Filed under: Social Media, Updates, brand reputation — Tags: brand management, brand reputation, Facebook, social media, URLs — Outrider Team @ Wednesday, June 10th, 2009
Finally, on June the 13th at 12.01 EDT, we will have the option of choosing our own vanity URL for our Facebook name. This will affect both personal profiles, so I’ll be able to change mine from:
http://www.facebook.com/id=654612384
to something like:
http://www.facebook.com/kate.reuvers
So the random sequence of numbers which was my URL, can now be changed to easily recognisable words. This will apparently make it easier for friends and family to find me. Excellent.
The good news for brands is that this change is not going to be limited to profiles, so pages will also be able to be named. From a branding perspective this is an opportunity that should be actioned immediately, as it will not only make your brand easier to find, but will also stop spammers from taking and trying to use your brand. (more…)
