Google Page Layout Algorithm Change
Filed under: Google, SEO, Updates — Tags: google algorithm change, page layout — Karl Beeton @ Monday, January 30th, 2012
A short time ago Google officially launched a change to their algorithm targeting websites that are cluttered with paid advertisements above the fold. According to Inside Search the Google update “looks at the layout of a webpage and the amount of content you see on the page once you click on a result”
Sites that have little quality content above the fold will be most affected by the change. (more…)
3 SEO Tips to Optimise Google Sitelinks
Filed under: Algorithm Changes, Google, SEO, Updates — Tags: google algorithm change, google sitelinks, seo strategy — Joshua Lee @ Friday, August 26th, 2011Following on from Google launching extended sitelinks last week, we’ve been doing some analysis to test how you can leverage the most out of this new format. We know that the new Google sitelinks appear mainly for brand related search terms, in particular for results that appear in the top position. Google only shows sitelinks for pages that they believe are relevant to the user search query.
The purpose of this post is partly to help you avoid sticky situations with sitelinks like what happened to DFO a few years back. But my main goal today is to present 3 SEO tactics that may improve the quality of your sitelinks, and the relevancy between your key pages and important keywords. (more…)
What made 2010 an interesting SEO year
Filed under: Facebook, Google, News, SEO, Search Engines, Social Media, Twitter, Updates, YouTube — Tags: algorithm, bing, blekko, duckduckgo, Facebook, Google, google algorithm change, google caffeine, google instant, google serps, linkbuilding, News, SEO, SMO, social media, twitter, update, YouTube — Chris @ Monday, January 10th, 20112010 has been a busy year for search engines, and it is becoming more and more important for them to provide the most relevant results, as the search volumes has been regularly increasing year on year.
Each year, there have been an increasing number of searches, more searchers, and those searchers do more searches themselves, so one thing is for sure: ranking well for key search terms is more important than ever.
Let’s have a look at the top changes search engines brought in 2010, in order for them to provide more relevant results and drive searchers to their site:
#1 Google drinks too much coffee and brings out the “caffeine” update
Know Your Numbers
Filed under: Adwords, Google, Keyword Research, Research, SEO, Updates — Tags: google adwords, google algorithm change, keyword research, SEO — Jeremy Beckett @ Thursday, October 14th, 2010”A politician uses statistics in the same way a drunkard uses a lamppost. Both use them for support, neither user them for illumination”.
Source: Attributed to various people from Winston Churchill to H.L. Mencken.
I love statistics and numbers, I really do. They can make you weep (bank balance), laugh (bank balance, again) or tear your hair out in frustration while being told “your call is important to us” (that’d be the bank balance again). Reading a set of numbers is just like reading a quality investigative news story: the facts are true; they tell a story which leads to a conclusion; and they back up the headline 100%.
MAYDAY, MAYDAY
Filed under: Algorithm Changes, Google, News, SEO, Search Engines, Updates — Tags: Google, google algorithm change — Outrider Team @ Friday, May 14th, 2010In previous posts I wrote about some potential changes for Google’s infrastructure which Matt Cutts called Caffeine. Now, Matt did say (I guess we are on a first name basis) that they were going to hold off on this update until after Christmas 2009. This was done because last time a big update occurred it was right before Christmas and it negatively affected online retail sales. So, a bit of love – just in case Caffeine would have a significant affect in the SERP’s.
Then there was a ranking change which introduced the idea of how web page speed is being factored into the ranking criteria. I will reiterate here – relevancy is still the key metric.
But, something significant happened in Q1-Q2 2010 and Webmasterworld, as has always been done in the past, called a new, noticed algorithm changed “Mayday”.
Faster, Faster!! Page Speed and How Your Site Ranks in Google
Filed under: Google, SEO — Tags: algorithm, Google, google algorithm change, google serps, SEO — Outrider Team @ Tuesday, January 19th, 2010There is a lot of talk in the traps about website page speed. Google (via Matt Cutts and Webmaster Tools) has openly stated that page speed will be a factor into the ranking algorithm for 2010 and will likely roll out with Caffeine – faster the better and you’ll be rewarded for it.
Google Webmaster tools have been reporting sample data from sites that have page speed issues (you can find this in the Labs section under Site Performance). Within Google Webmaster it also suggests the supplied Page Speed Firefox plug-in (installs as part of Firebug) should be used to get more accurate and full data. This has been available since July 2009 so I guess we have had plenty of notice. This is already in play for AdWords where page speed will affect your quality score.
Google Caffeine – What You Should Expect for the Beta
Filed under: Google, News, SEO, Updates — Tags: Google, google algorithm change, News, SEO — Outrider Team @ Wednesday, August 12th, 2009Over the last few days it was announced that Google will be making changes to its algorithm; a sizable modification which we may have not seen since the likes of Big Daddy and Jagger’s 1-3 in 2006.
Google has stated:
“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.
Some parts of this system aren’t completely finished yet, so we’d welcome feedback on any issues you see.” (more…)
Google Improves Search Refinement and Adds Longer Snippets using Orion Technology!
Filed under: Updates — Tags: expanded searches, google algorithm change, google serps, longer google snippets, orion — Poorani Prithiviraj @ Friday, March 27th, 2009On the 24th of February, Google made the announcement of two new improvements made to their search results. These Google search improvements included:
1. an expanded list of useful related searches – the terms found at the bottom, and sometimes at the top, of the search results page.
For example, if you type in something like “sydney restaurants guide” in to the search box on Google; at the top or bottom of the results page, you will see ‘Searches related to sydney restaurants guide’ which provides more relevant key phrases.
What Google have done is they’ve deployed a new technology based on the 2006 acquisition of “Orion” which can better understand associations and concepts related to a particular search. (more…)
