Back to Basics: A Quick Guide to 20 ‘Must Know’ Paid Search Terms
Filed under: Adwords, Google, Paid Search — Tags: Adwords, google adwords, google mobile search, google search, keyword research, Paid Search, search engine, sem — Megan Edwards @ Tuesday, June 21st, 2011
With the digital landscape evolution showing no signs of slowing down, it’s easy to become overwhelmed by the volume of new things we are exposed to on an almost daily basis. What’s more is that often we are expected to understand and know how to use these new applications, programs and solutions almost immediately with no instruction manual or road map!
That’s why I find it’s important to get back to basics every now and then and that’s what this blog post aims to do for Paid Search by providing an easy index guide to 20 ‘Must Know’ Paid Search terms. Whether you’re new to Paid Search, a CEO needing help deciphering reports or a small business owner trying your hand at AdWords for the first time, these ‘must know’ terms will go a long way to helping you get comfortable with the world of paid search.
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The Ever Increasing Importance of a Mobile Platform in Marketing Plans
Filed under: Google, Mobile, Updates — Tags: google mobile search, location targeting, Mobile, mobile search — Sam Torpey @ Wednesday, April 27th, 2011Trying to find a new mobile phone, I had a browse through a mobile carrier’s catalogue embedded in my local morning paper. While the differentiation between hardware, design and social networking capabilities seemed to be key features of many phones, another key feature was software: Smartphone software to be exact.
Gone are the days when the latest phone technology included a 1.3 megapixel camera. According to ABI Research, 302 Million smartphones were shipped globally in 2010, up 71% from shipments made in 2009. Google’s most recent CEO is quoted saying “2011 is all about mobile”. So, why is a mobile marketing platform becoming more crucial to businesses? (more…)
Google vs Bing: Searching For Coffee Shops On iPhone
Filed under: Mobile, Search Engines, Updates — Tags: bing, bing mobile search, Google, google mobile search, iphone, local search, Mobile — David Boyd @ Monday, August 10th, 2009I like to drink coffee and fortunately for me there is no shortage of coffee shops in the area. Infact, there are no less than six coffee shops on the block where the Outrider Sydney office is located.
So to satisfy my curiousity I wanted to compare mobile search results on Google vs Bing when looking for “coffee shop cremorne” on the iPhone. How do the search engine results look and perform on iPhone and if I was searching would I actually find a coffee shop?
