Google Product Extensions Now Available to Australian Advertisers
Filed under: Google, Paid Search, Updates — Tags: Adwords, google product extensions, Google Product Search, google shopping — Marion Vallier @ Thursday, May 5th, 2011
Wouldn’t it be great if you could replace your Adwords text ad by some catalog preview with photos of your products? It is now possible with the product extensions feature.
What are Product Extensions?
Like ad sitelinks and location extensions, product extensions are another way to enrich your existing Adwords ad with additional and relevant information. Before clicking on the ad, the user can now see the picture, the description and the price of the product matching the search query.
Google Shopping Adds a New Dimension to Search
Filed under: Adwords, Google, SEO, Search Engines, Shopping, Updates — Tags: Adwords, e-commerce, Google, google merchant center, Google Product Search, google shopping, online shopping, product search — Ian Lavelle @ Thursday, May 5th, 2011Yesterday, after a long wait for many retailers (see my Product Search for Mobile post from ‘09 
), Google Shopping was officially launched in Australia. Interchangeably known as Google Product Search, it allows searchers to easily discover product information online, compare prices across retailers, read reviews and ultimately find the best place to make a purchase. In essence, it helps inform the research phase of the buying cycle. (more…)
Google Product Search for Mobile
Filed under: Search Engines, Updates — Tags: Google Base, Google Product Search, Mobile — Ian Lavelle @ Friday, April 24th, 2009Google officially announced on their blog on Thursday that they’ve released Google Product Search for mobile. I know personally I would find this very useful, as there have been many times I’ve been in a store pondering a purchase yet hold back until I can get online and read a couple of reviews. (more…)
