Back to Basics: A Quick Guide to 20 ‘Must Know’ Paid Search Terms
Filed under: Adwords, Google, Paid Search — Tags: Adwords, google adwords, google mobile search, google search, keyword research, Paid Search, search engine, sem — Megan Edwards @ Tuesday, June 21st, 2011
With the digital landscape evolution showing no signs of slowing down, it’s easy to become overwhelmed by the volume of new things we are exposed to on an almost daily basis. What’s more is that often we are expected to understand and know how to use these new applications, programs and solutions almost immediately with no instruction manual or road map!
That’s why I find it’s important to get back to basics every now and then and that’s what this blog post aims to do for Paid Search by providing an easy index guide to 20 ‘Must Know’ Paid Search terms. Whether you’re new to Paid Search, a CEO needing help deciphering reports or a small business owner trying your hand at AdWords for the first time, these ‘must know’ terms will go a long way to helping you get comfortable with the world of paid search.
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Synergy between Display and Search – what you really need to know!
Filed under: Adwords, Display Network, Paid Search, Updates — Tags: Display, google search, search, sem — Leena Chamoli @ Monday, March 21st, 2011
“Search gives me ROI. What can Display give me?”
I’m sure, you might have heard this many times from clients – who are all so focussed on their search ROI, Cost Per Acquisition or Return On Ad Spend. I can empathise that it’s not always easy to tell them – “No, you really should trial display/banner advertising as it can positively impact your search ROI”. (more…)
Google Instant Search Announced today…
Filed under: Google, Paid Search, SEO, Updates — Tags: google instant, google search, search results — Poorani Prithiviraj @ Thursday, September 9th, 2010Today, Google unveiled their new search feature called Google Instant, which allows the search results to change in real-time, as you search. This innovative idea has sparked enthusiasm amongst US users as showcased in the video below:
Google announced that the purpose of Google Instant is to deliver users with faster, dynamic results and provide further predictive suggestion to guide users to find what they were really looking for. (more…)
