Google – 2011 Year in Review
Filed under: Google, Updates — Tags: 2011, Google, search, year in review, zeitgeist — Katherine Johnson @ Wednesday, December 21st, 2011
This year marks Google’s 11th annual look back at the searches that compose the year’s Zeitgeist—the spirit of the time. With Zeitgeist, Google look at both the popular and the fastest rising terms around the world.
Google’s Not So Scary: “See Search Terms”
Filed under: Google, Google Not So Scary — Tags: Google, googles not so scary — Liz Koch @ Thursday, December 8th, 2011Good old Google, always trying to simplify things, and in the process, confusing all the people who knew the old way. This is definitely the case for the Search Query Report, or what’s now just “See Search Terms”. In the days of old, you’d have to go into the Reporting section of Google AdWords and choose to run the Search Query Report, or “SQR” as the cool kids would call it. In October of 2010, Google made it easier. And it actually is easier! A lot easier! Some people still reminisce about the days of old and call it the SQR, but it’s been over a year now, so say it with me now, “I see search terms!”
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On Thanksgiving
Filed under: Adwords, Google, Paid Search, Remarketing, Updates — Tags: aussie thanksgiving, Google, thanksgiving — Liz Koch @ Wednesday, November 23rd, 2011Thanksgiving is probably the best American holiday there is. I’ve never had a bad Thanksgiving.
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Google’s Not So Scary: Why do my ads look like that?!
Filed under: Adwords, Google, Google Not So Scary, Paid Search — Tags: creative messaging, Google, google ads, google adwords, google adwords creative, SEM creative — Liz Koch @ Wednesday, November 9th, 2011Welcome back, friends! Today’s edition of Google’s Not So Scary will go back to creating your Google AdWords campaigns, and specifically, what to do when your ad doesn’t come up how you thought it was going to.
So, you’ve made your brand new Google AdWords ad. You’ve drafted a beautiful headline, your description line 1 is eloquent and sends the perfect message, and your description line 2 just knocks it out of the park. This ad is pure bliss. Customers will come in droves. You set it live. (more…)
Google Think Quarterly – Innovation Edition
Filed under: Google, Think Quartely, Updates — Tags: Google, think quarterly — Katherine Johnson @ Wednesday, October 26th, 2011The other week I summarised the People edition of Google’s Think Quarterly. Whilst doing this, I realised we missed summarising their Q3 edition. So here it is!
It was all about Innovation for Google’s previous edition of Think Quarterly.
Google Senior Management Event Wrap Up
Filed under: Conferences, Updates — Tags: Google, google event, search, senior management, tour — Rodney Ip @ Thursday, October 20th, 2011A perk of working at Outrider is that we get to visit the cool Google head office in Pyrmont for various educational and networking events. Conveniently, their offices are located directly across the road from the Star City Casino! This week, myself and a colleague had the pleasure of attending the casino… I mean, Google’s head office, for an event aimed at assisting advertisers in increasing the effectiveness of their ads. (more…)
Think Auto with Google Wrap-up
Filed under: Google, Think Events, Updates — Tags: branding, Google, local search, mobile search, social media, think auto — Ian Lavelle @ Tuesday, October 18th, 2011A few of the team here at Outrider had the opportunity to attend Think Auto with Google Australia last week. The purpose of this blog post is to highlight some of the key points of interest from the session.
Google’s Not So Scary. Part 3: Targeting
Filed under: Adwords, Google, Google Not So Scary, Paid Search — Tags: device targeting, geo-targeting, Google, Google Not So Scary, language targeting, targeting — Liz Koch @ Thursday, October 13th, 2011What do you know, we have our own little Trilogy here on the Outrider blog. Part 3, I’m such a proud momma!
Today’s Google’s Not So Scary focus is targeting. (more…)
Google Think Quarterly – The People Edition
Filed under: Google, Think Quartely, Updates — Tags: Google, think quarterly — Katherine Johnson @ Wednesday, October 12th, 2011The latest issue of Think Quarterly is all about people.
“… Information is inseparable from the people who are creating it… “
Google’s search for relevance: How brand is seeing a comeback
Filed under: Google, Updates — Tags: brand reputation, Google, SEO — Chris @ Tuesday, October 11th, 2011We have all seen it, organic results for simple searches, returning domain names we never heard of before, all including keywords within the domain name, in order to get more clicks and traffic from being on page 1 of Google.
As with most search engine relevance indicators, the domain name has become a place to put keywords in, forgetting the essentials around marketing a business, namely building a brand. (more…)
