Google Wallet – Launched in the US of A
Filed under: Google, News, Updates — Tags: Google, google beta, google wallet — Liz Koch @ Thursday, September 22nd, 2011
Here at the Outrider blog, we’ve written a lot about mobiles and what they mean to the search industry.
Think about it – how much time you spend on your mobile every day? See, they deserve to be written about! So I’ll keep with the trend, and talk to you about what Google hopes to be the next big thing in mobiles: the Google Wallet.
Google Wallet allows you to use your phone to pay for things and will do other stuff too, you just need to wait awhile! This has gone live in the United States on Monday (currently just for CitiBank MasterCards and Google pre-paid credit cards), so let’s have a chat about what it means.
Infographic – Evolution of The Mobile Consumer: Australia
Filed under: Google, Infographic, Infographic Fridays, Mobile, Paid Search, Updates — Tags: android, Google, Infographic, Mobile, mobile consumer — Katherine Johnson @ Friday, September 16th, 2011To compliment Google Think:Mobile Event & Research, they released a funky infographic to depict the Evolution of the Australian Mobile consumer.
Google Think:Mobile Research
Filed under: Digital, Google, Mobile, Think Events, Updates — Tags: android, Google, Mobile, smartphone — Katherine Johnson @ Thursday, September 15th, 2011Last week at the Google Think:Mobile event, their latest Mobile research was unveiled. Google teamed up with IPSOS Research and interviewed over 30,000 people across 30 countries to survey the impact of smartphones on consumer. (more…)
Google’s Not So Scary. Part 2: Top Quality. Scores.
Filed under: Adwords, Google, Google Not So Scary, Paid Search, Updates — Tags: Google, keyword quality score, quality score — Liz Koch @ Wednesday, September 14th, 2011Hey hey, kids! And welcome back to Google’s Not So Scary. I can tell that you’ve missed me. Let’s get onto the next topic in our fun-filled series. Today we’ll talk about Quality Score, what it is, why it’s important, and what you can do to improve yours. (more…)
Google Think:Mobile Sydney Wrap-Up
Filed under: Digital, Google, Mobile, Think Events, Updates — Tags: android, Google, Mobile, smartphone — Rodney Ip @ Monday, September 12th, 2011“It’s not too late to be early” – Nick Leeder, Managing Director of Google.
It is predicted that half of the Australian population will use Mobile Smartphones by the end of 2011 – right now 37% of Australians own a smartphone making us a world leader in Mobile Smartphone Adoption. The message of “get in early” was repeated to us throughout the day at Google’s Think:Mobile 2011 event highlighting the enormous opportunities in making your online presence compatible with mobile devices – now! (more…)
Google Launches Extended Sitelinks
Filed under: Algorithm Changes, Google, SEO, Updates — Tags: Google, SEO, SEO Ranking Factors, sitelinks — Glen Smith @ Thursday, August 18th, 2011As you may have noticed over the last week or so, Google have been experimenting with extended sitelinks.
At Outrider we have been busy testing these sitelinks for various branded keywords for our clients. These new sitelinks have been appearing on and off since early last week, but now the official word from Google is that they are here to stay.
Below is an example of these extended sitelinks for the keyword term “Outrider”
Google’s Not So Scary. Part 1: Match Types
Filed under: Adwords, Google, Google Not So Scary, Paid Search, Updates — Tags: broad match, exact match, Google, keywords, match types, negative match, phrase match — Liz Koch @ Tuesday, August 16th, 2011A lot of people seem to think that SEM (or PPC for my American compatriots, woot for freedom!) is a big scary monster that’s just about impossible to understand. I’m here to help you tame that beast, and in doing so have decided to start a series for you, dear Outrider Blog readers, the Google’s Not So Scary Series.
Today’s post is about keywords and match types, your first step toward building a Google AdWords campaign, and something that’s not so scary at all. (more…)
When the GDN performs better than search
Filed under: Adwords, Display Network, Paid Search, Research, Updates — Tags: GDN, Google, google adwords, Google Dsiplay Network, ppc, sem — Marion Vallier @ Tuesday, July 26th, 2011If you go to the Google Display Network website, you’ll find many case studies on how well the Google Display Network (GDN) performs and how CPA performance is pretty similar to that of Google’s Search network.
My own experiences have thrown up some interesting results. For one of my clients, I actually have a stronger performance on the display network than on the search network.
My campaigns are contextually targeted and display text ads only. We restructured the campaigns last year (more granular ad groups, some excluded sites etc.) and since then, the results from this campaign have been pretty impressive.
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Google Advisor – Google’s New Finance Comparison Site Launches
Filed under: Google, Paid Search, Search Engines, Updates — Tags: Google, Google Advisor, Google Product Launch — Shad Bruce @ Thursday, July 7th, 2011Google advisor (only available in the US currently) is another Google tool that helps the user make financial decisions easier and faster, such as comparing a mortgage or credit card.
So how does it work?
Simply go to Google advisor and type in information that you may be looking for relating to a financial product – be it a credit card, mortgage, different CDs (Certificate of Deposit or known to us Aussies as high interest savings accounts), or other bank accounts e.g. savings or checking. (more…)
SEM Account House Keeping Tips
Filed under: Adwords, Google, Paid Search — Tags: Adwords, Google, google adwords, Paid Search, sem — Alexander Hancocks @ Tuesday, June 14th, 2011As a recent arrival to these sunny shores (I didn’t know you had rain in Australia until the other week), and with the advent of Winter I thought it appropriate to blog about the importance of Good House Keeping. I am not going to prattle on about the latest trends in kitchens or fleecy knickers, rather the importance of regularly reviewing SEM accounts in order to update, refresh and stay abreast of the latest innovations, trends and technology.
