When Google announced its new “Real Time” Search results back in early December, there was a lot of talk around what this would mean to Google SERPs and how it will  impact organic search. In the usual Google fashion, the new enhancement created more speculation then answers.

What most people knew was that “real time” search results was an enhancement to Google Universal, where Google had teamed up with Twitter, Facebook, MySpace, FriendFeed, Jaiku and Identi.ca; and provided real time search results amongst it’s various other Universal search products. To get an idea of how this works, check out Search Engine Roundtable’s “Google Does Real Time Search: See It For Popeye” blog post; it clearly illustrates what Google’s SERPs look like with real time results. (more…)