Infographics: You’re Doing It Right + (Free Data Sheet)

Filed under: SEO — Tags: , , , , — David Boyd @ Monday, July 5th, 2010

We’ve been keeping tabs on infographics ever since the linkbuilding tactic came about in 2008, blogged on it a few times and its something we encourage clients to do.

So, after reading David Scoville’s post on SEO.com I decided it was time to share my research on infographics. Over the last few months I’ve compiled over 60 infographics, categorised them by topic, recorded the amount of external links they’ve earned and noted how many times it got retweeted. Is it a fad? I think not. Does it work? It can be an exceptionally good linkbuilding tactic … as you will see in the data we’ve put together.
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Mash-Up of the Best Infographics for 2009

Filed under: Research, SEO, Social Media — Tags: , , , , , — Poorani Prithiviraj @ Monday, November 23rd, 2009

Over the past couple of weeks, while I’ve been researching Search related stats and Social Media information; I have come across some ultra-cool Infographics that explain the most complicated scenarios through the use of visual mediums – usually these are images and videos.

Hence, the cliche of “a picture speaks a thousand words” is definitely true in this case, especially in the world of Search and Social Media. So I decided to share some of these cool Infographics with you and to show how powerful they can be for SEO.

This was definitely at the top of my list for the best Infographics. The whole idea of simplifying an incredibly complex situation such as the credit crunch was illustrated incredibly well. Not only did this allow people to understand what really happened with the current credit crisis, but the use of pictures, and a well deployed Vimeo video, helped create a viral marketing spin on the whole thing. From an SEO perspective, the hub website, www.crisisofcredit.com, gained more than 18,500 links within 8 months and the Vimeo video gained 2.1 million views. In addition, iIf you also look at the SERPs for “the crisis of credit”, you’ll see that the 6 out of 10 results are all surrounding this original infographic, which is a great example of dominating the search engine results. (more…)




Is the Use of Visual Content Appealing in Social Media?

Filed under: Social Media — Tags: , , , — Poorani Prithiviraj @ Tuesday, May 12th, 2009

Last week, I had come across this article in Search Engine Land about “Using Infographics in Social Media to Promote Content and Visualize Data” and it looked like a great topic to be discussing. Especially the word “Infographics” – does this method of communication have the potential to effectively illustrate a complex topic or opinion in the social media spectrum? Given that there is so much out there on Twitter, Digg, StumbleUpon and other social media platforms, how can we start differentiating the cool stuff from the over-inflated text content? (more…)