Back to Basics: A Quick Guide to 20 ‘Must Know’ Paid Search Terms
Filed under: Adwords, Google, Paid Search — Tags: Adwords, google adwords, google mobile search, google search, keyword research, Paid Search, search engine, sem — Megan Edwards @ Tuesday, June 21st, 2011
With the digital landscape evolution showing no signs of slowing down, it’s easy to become overwhelmed by the volume of new things we are exposed to on an almost daily basis. What’s more is that often we are expected to understand and know how to use these new applications, programs and solutions almost immediately with no instruction manual or road map!
That’s why I find it’s important to get back to basics every now and then and that’s what this blog post aims to do for Paid Search by providing an easy index guide to 20 ‘Must Know’ Paid Search terms. Whether you’re new to Paid Search, a CEO needing help deciphering reports or a small business owner trying your hand at AdWords for the first time, these ‘must know’ terms will go a long way to helping you get comfortable with the world of paid search.
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Know Your Numbers
Filed under: Adwords, Google, Keyword Research, Research, SEO, Updates — Tags: google adwords, google algorithm change, keyword research, SEO — Jeremy Beckett @ Thursday, October 14th, 2010”A politician uses statistics in the same way a drunkard uses a lamppost. Both use them for support, neither user them for illumination”.
Source: Attributed to various people from Winston Churchill to H.L. Mencken.
I love statistics and numbers, I really do. They can make you weep (bank balance), laugh (bank balance, again) or tear your hair out in frustration while being told “your call is important to us” (that’d be the bank balance again). Reading a set of numbers is just like reading a quality investigative news story: the facts are true; they tell a story which leads to a conclusion; and they back up the headline 100%.
Tips for Small Business Search Engine Optimisation (SEO)
Filed under: Updates — Tags: google local business, keyword research, SEO, small business — Outrider Team @ Tuesday, August 11th, 2009Small business’s need to establish trust in the online community. Consumers may not know who you are – you need to ensure you’re ranking well and also offering a trustworthy product from a trustworthy source. This trust can be established through factors including the TLD component of a domain (i.e. “.com.au”) for the website which shows your business is Australian, as well as the inclusion of information such as addresses, phone numbers, and an ABN number.
Trust is just one tiny aspect of the actual user experience. How are you actually going to get the visitors to your site in the first place? (more…)
