Think Auto with Google Wrap-up
Filed under: Google, Think Events, Updates — Tags: branding, Google, local search, mobile search, social media, think auto — Ian Lavelle @ Tuesday, October 18th, 2011
A few of the team here at Outrider had the opportunity to attend Think Auto with Google Australia last week. The purpose of this blog post is to highlight some of the key points of interest from the session.
Outrider @ ad:tech Sydney 2011 Recap
Filed under: News, Places, Updates — Tags: ad:tech sydney, google places, local search, mobile location marketing, outrider, seo strategy — Poorani Prithiviraj @ Friday, March 25th, 2011The past couple of weeks leading up to ad:tech Sydney have been all about planning and preparing for the exhibition and the conference sessions. And like any other exciting event, the two days arrived in style and we were there amongst our fellow industry players, on the 9th and 10th of March. Positioned right next to Google, we represented Outrider with a stunning exhibition stand that highlighted the meaning of our business: “experience relevance” – and what better way to do this than a beach theme! The inspiration of the wave of course came from our slogan – “Make your way to the top” 
Place Ça Change – Why Has Google Places Taken Over the SERPs?
Filed under: Algorithm Changes, Google, Mobile, Places, Research, Updates — Tags: google places, local search, Mobile, mobile advertising, mobile search — Jeremy Beckett @ Friday, February 4th, 2011A long time ago, a wise chap once said to me, “always follow the money”.
Admittedly, it was my older brother speaking and he had just thrown a few pennies down a steep hillside, but the principle still holds true. In corporate terms, change is almost always driven by financial considerations. Sometimes, the consumer wins out because of it… and sometimes changes are made “for our convenience”, but not for our benefit.
Google vs Bing: Searching For Coffee Shops On iPhone
Filed under: Mobile, Search Engines, Updates — Tags: bing, bing mobile search, Google, google mobile search, iphone, local search, Mobile — David Boyd @ Monday, August 10th, 2009I like to drink coffee and fortunately for me there is no shortage of coffee shops in the area. Infact, there are no less than six coffee shops on the block where the Outrider Sydney office is located.
So to satisfy my curiousity I wanted to compare mobile search results on Google vs Bing when looking for “coffee shop cremorne” on the iPhone. How do the search engine results look and perform on iPhone and if I was searching would I actually find a coffee shop?
International and Multi-lingual SEO
Filed under: SEO — Tags: domains, international seo, languages, local search, SEO — Outrider Team @ Wednesday, April 1st, 2009
I have worked on sites for multi-national clients targeting different regions and languages. The first question that always arises is “what is going to be the best way to localise my site?”
Everyone – this is a loaded question!
My answer is: get a ccTLD (country code top level domain such as .au) and/or have the site hosted in the country that it is targeting. Simple, right?
OK – this blog post is now complete…….
Oh, but wait, I did say it was a loaded question and it truly is because it is rarely that simple. This post hopes to cover off a fair few situations.
There are a number of ways, or indicators, that tell search engines what your target region is. (more…)
