While every year for the past five has been heralded ‘the year of mobile’, will 2010 take the crown?  I don’t think it’s quite time yet, but it is time we all sat up & took notice of how consumers are using search on mobile phones.

There are two ways to target paid search ads to consumers using mobiles:

1. Users on WAP-enabled mobile phones (eg BlackBerry and the host of internet-enabled standard handsets)

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