Recent discussions around the local café espresso machine have centered on the SEO value of a microsite.  It appears to be a divisive issue amongst SEOers and online strategists, even more so than the füßball table and the perennial argument of who lives in the Real World (SEOers) vs. who lives in the clouds (online strategists). So, let’s consider some of the reasons why one may venture down this thorny path and what the SEO implications may be… 

Firstly Wikipedia describes Microsites as “a web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite’s main landing page most likely has its own domain name or subdomain. This is also known as niche marketing.”
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